Director of Social Media

Job Category: Social Media Marketing
Job Type: Full Time
Job Location: Houston - TX

Landry’s

We are seeking a dynamic and strategic Director of Social Media to lead our social media and online reputation efforts across multiple restaurant concepts within our organization. This role will oversee a team of six Social Media Managers and two Reputation Specialists, driving innovative digital marketing strategies that elevate brand visibility, engage our audiences, and support business growth. The ideal candidate is a seasoned leader with a passion for hospitality, a deep understanding of social platforms, and a proven track record of managing high-performing teams.

Responsibilities

  • Drive the creation and implementation of pioneering social media strategies that connect with audiences and elevate the presence of our multiple restaurant brands.
  • Manage and mentor a team of Social Media Managers and Reputation Specialists, ensuring alignment with brand goals and company standards.
  • Oversee content creation and publishing for platforms including Facebook, Twitter, Instagram, and emerging channels.
  • Monitor and respond to customer inquiries, reviews, and feedback across platforms such as Yelp, Google, Facebook, and Twitter.
  • Collaborate with cross-functional teams to produce engaging multimedia content, including online videos and digital ads.
  • Analyze online sentiment using tools like Radian6 and produce monthly performance reports.
  • Develop and manage paid media campaigns, including pay-per-click (PPC) and social media advertising.
  • Stay current with social media trends, tools, and best practices, and implement innovative strategies to enhance engagement.
  • Train field managers and internal stakeholders on social media usage and brand voice.
  • Ensure consistent brand messaging and visual identity across all digital touchpoints

Qualifications

  • Strong leadership experience with direct team management responsibilities.
  • Expertise in social media platforms, SEO, content publishing, and online reputation management.
  • Experience with Radian6 or similar sentiment analysis tools.
  • Exceptional communication skills, both written and verbal, with the ability to adapt messaging to various audiences.
  • Solid customer service orientation and ability to collaborate across departments.
  • Bachelor’s degree in Marketing, Business, Journalism, or a related field from an accredited institution.
  • Prior experience in the restaurant or hospitality industry is strongly preferred.

What We Offer You

  • Multiple benefit plans to suit your needs
  • Paid Time Off
  • 401K
  • Opportunities for advancement
  • Positive and respectful work environment where diversity is valued
  • Generous employee discounts on dining, retail, amusements, and hotels
  • Community volunteer opportunities
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