Enovis

Position Summary

We are seeking a talented and driven Product Management professional to join a winning team working with market leading products in the orthopedic medical device industry!

Product Managers are responsible for assisting to develop and implement marketing plans relating to a group of product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are technical experts in their product lines.

The primary role of this Product Manager will be focused on the strategic growth and development of our Knee and Lower Extremities Bracing platform. With many new products and programs launching, this is a good opportunity to apply knowledge and learn the professional launch process and meet the professional sales team.

Product development

• Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
• Utilizes market research to properly inform strategy for product commercialization
• Develops business cases and presents to senior leadership team
• Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
  
  

Product line management and strategy

• Acts as subject matter and product expert for the assigned product in the Knee/Lower Extremities Portfolio
• Supports program development initiatives by providing insights related to VOC and market trends
• Collaborate with sales teams to define customers needs and workflows
• Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
• Develops and manages relationships with KOLs
• Provides monthly product forecasts to operations to support inventory planning
• Assists in annual strategic planning process
  
  

Promotions and channel support

• Own the development and execution of a multi-segment spine marketing strategy
• Develops and executes annual marketing plans to meet revenue growth expectations
• Utilizes various communication channels to promote, position, and message to all customer stakeholders
• Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
• Develops sales support tools in collaboration with sales operations team
• Assess market and competitive landscape to inform strategic planning process
• Supports sales training team to educate new sales representatives on the assigned product portfolio
• Works cross-functionally with other business units to promote comprehensive continuum of care
• Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
• Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
• Maintains list pricing and field discount guidelines
• Attends and supports industry events
  
  

Other

• Special projects, such as researching trends, developing reports, and other projects as required from time to time.
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience

• Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related field
  
  

Education

• Bachelor’s degree required, preferably in a business, marketing or other related discipline
• MBA preferred
  
  

General Skills/Competencies/Specialized Knowledge

• Demonstrated critical/analytical thinking ability.
• Demonstrated ability to develop and execute a business/franchise strategy
• Familiarity with managing a product P&L
• Excellent verbal, written and presentation skills
• Ability to multi-task and meet given deadlines
• Ability to work collaboratively in a cross-functional team environment
• Ability to understand and adapt to complex business processes and procedures
• Familiarity with executing new product launches
• Proficiency in Microsoft Office (Excel, Word & PowerPoint)
  
  

Travel

• Must be able to travel up to 30% of the time; both domestic and international travel is required.
• Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.
  
  

Work Environment and Physical Demands

• Typical office environment. Minimal risk
• Standard Physical Demands.
• Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.