Dropbox

Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We’re a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you’re ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description

The Dropbox Communications team brings the Dropbox story to life and shares it with the world. We turn ideas into impact by crafting authentic narratives that build trust, spark engagement, and bring our mission to life. We are purposeful storytellers, creating alignment and clarity across channels and audiences to shape powerful messages that strengthen our brand both inside and outside Dropbox. Whether we’re launching products, amplifying customer voices, or securing strategic speaking opportunities, we remain true to our values of transparency and authenticity. If you’re a storyteller excited about helping people inside Dropbox and around the world connect with our product, brand, and vision, join our Communications team. Areas of work include Public Relations, Internal Communications, Executive Communications, Corporate Communications, Media Relations, Crisis Communications, and Thought Leadership.

Role Description

At Dropbox, we believe in the power of thoughtful design and storytelling. We’re looking for a Director of Social Media and Content Strategy to lead how our brand shows up in the world—across platforms, communities, and conversations.

This is more than managing posts. This is about building cultural momentum. It’s about shaping how Dropbox shows up at the intersection of creativity, productivity, and internet culture—especially for the people who are shaping it.

Your Impact

As Director of Social Media, you’ll lead strategy and execution across our global channels—from TikTok to LinkedIn, Instagram to Threads. You’ll grow a social presence that drives conversation, builds community, and deepens affinity with Dropbox.

You’ll partner across Brand, Communications, Product Marketing, and our in-house creative team to bring brand and product stories to life—through memes, moments, and everything in between.

What You’ll Do

Set the Vision

• Lead our global social strategy across all major platforms.
• Define how Dropbox shows up in culture—rooted in insight, storytelling, and originality.
• Shape what “on-brand” means in the context of social: smart, creative, timely, and a little unexpected.

Build for Creative Audiences

• Develop programs that speak directly to creators, freelancers, designers, writers, musicians, and other imaginative thinkers.
• Tap into niche communities, emerging platforms, and aesthetic trends that matter to our most expressive users.
• Collaborate with our Brand Studio and external creators to elevate creative storytelling through social-first content.

Put Dropbox in the Conversation

• Lead real-time cultural engagement—memes, newsjacking, platform-specific trends.
• Spot and act on the cultural moments that make Dropbox feel present, relevant, and human.
• Build a POV on how and when we participate in broader social discourse.

Lead the Team

• Manage and grow a team of social strategists, creators, and analysts.
• Partner with agencies and creators to execute and scale content.
• Foster a creative, agile, and high-trust team culture.

Measure What Matters

• Define platform-specific KPIs and track what moves the needle—engagement, sentiment, share of voice, and beyond.
• Turn insights into action: share performance learnings, optimize creative, and inform future strategy.

What You’ll Bring

• 10+ years of experience in social media, brand marketing, or digital communications.
• Proven track record building standout brand presence and engagement across platforms.
• Deep understanding of internet culture, creators, and what makes content click.
• Strategic thinker with a sharp creative instinct—and a bias toward action.
• Experience leading teams, managing agencies, and working cross-functionally.
• Bonus: experience in tech, design tools, or the creator economy.

Why Join Us?

• Shape how a globally loved brand evolves across the most expressive medium of our time.
• Work with a team that values clarity, bold thinking, and humanity.
• Help millions of creative people around the world do their best work

Compensation

US Zone 1
This role is not available in Zone 1

US Zone 2
$189,000—$255,600 USD

US Zone 3
$168,000—$227,200 USD

The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.

Please note, OTE are for sales roles only.

Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.

Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:

• US Zone 1: San Francisco metro, New York City metro, or Seattle metro
• US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
• US Zone 3: All other US locations

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:

• Competitive medical, dental, and vision coverage
• 401(k) plan with a generous company match and immediate vesting
• Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
• Income Protection Plans: Life and disability insurance
• Business Travel Protection: Travel medical and accident insurance
• Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
• Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
• Access to over 10,000 global co-working spaces through Gable.tomaking it easy to book flexible workspaces for collaboration or individual work
• Quarterly Cell phone and internet allowance
• Mental health and wellness benefits
• Disability and neurodivergence support benefits