Digital Marketing Consultant

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Pittsburgh - PA

Aspirant

We are bolstering our digital marketing capabilities in response to accelerating demand for these services across our client base and the broader market. Our approach is strategy-driven and more comprehensive than most agencies and firms in this space.

 

The Digital Marketing Consultant plays a critical role within this framework. You will lead campaign design and deployment by calling upon first-hand expertise with a wide variety of marketing channels and tactics. You will have the interpersonal skills and professional polish to cultivate productive client relationships and coordinate seamless project execution.

 

The spirit and culture at Aspirant remain rooted in an entrepreneurial mindset. Success in this role will be predicated on self-motivation to continuously learn and pursue additional ways to contribute. Proving yourself in this capacity will unlock unlimited opportunityto earn increased responsibility and promotion across the organization.

 

OWN

  • Confident, proactive client communications and coordination of internal and external team members to ensure seamless, exceptional project execution.
  • Leadership of preliminary client discussions to identify their needs, gather their insight, and align expectations.
  • Development of client marketing strategy:
    • Define and prioritize market segment(s)
    • Analyze key stakeholder perspectives / experiences
    • Establish meaningful, differentiated value proposition
    • Craft compelling messaging points
  • Design of client digital marketing programs:
    • Prioritize tactics and channels, including ad spend allocation
    • Project impact to KPIs such as impressions, engagement, web traffic, and sales conversion
  • Analysis and improvement of client digital marketing programs

LEAD

  • Deployment and ongoing management of client digital marketing programs
  • Incorporation of strategy into development of client creative assets
  • Collaboration between client and project team members

SUPPORT

  • Execution of other client engagements, primarily via the Marketing & Innovation Practice
  • Internal marketing and business development efforts as needed (strategy development, internal / external content creation and distribution, proposal development)

EDUCATION

  • 4-year degree from accredited institution (Marketing, Analytics, Communications, or other relevant major)

REQUIRED

  • 3+ year(s) professional digital marketing experience
  • General knowledge of marketing concepts, terminology, and strategies
  • Digital marketing campaign design and management
  • Direct experience with:
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Organic and promoted social media programs
  • Ability to navigate and create clarity within complex and uncertain circumstances
  • Strong writing and communication skills
  • Proficiency in PowerPoint and Excel
  • General business acumen
  • Project leadership
  • Strong work ethic
  • Analytical mindset
  • Self-starter, ability to work autonomously
  • Intellectual curiosity

PREFERRED

  • CRM Systems (HubSpot, Salesforce)
  • Content Management Systems (Wix, SquareSpace, WordPress)
  • Graphic design (Adobe Creative Cloud or similar)
  • Web development (HTML, Javascript)

 

Apply Now