Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Salisbury - MD

Perdue Farms

Perdue Farms is a family-owned food and agriculture company now in its second century of growth and innovation. We were founded on trust—a value that carries through everything we do. Perdue Foods is a leader in Premium Proteins and Perdue AgriBusiness ranks among the top US grain companies.

Summary

The Marketing Manager Private Label is responsible for development, implementation, and on-going management of private label offerings for RTC (Fresh/Frozen). This person is responsible for product line profitability and mix in support of the whole-bird strategy. Works cross-functionally to lead the development and implementation of product reformulations, cost saving. Leads cross-functional team to develop product & packaging requirements consistent with customer requirements. Channels of responsibility include traditional supermarkets, mass, club, and specialty retail channels (limited assortment & dollar). Product lines include RTC (Fresh/Frozen) Private Label.

Principal And Essential Duties & Responsibilities

  • Develops and Implements annual business plan including all objectives, strategies, and tactics to achieve volume, and revenue goals. Develop and Implements the long term Private Label Strategy and Guidelines.
  • Manages product Line P&L and assortment to optimize profitability and support broader whole bird & facility utilization strategy.
  • Utilizes syndicated data and internal data to analyze and track product line performance to develop recommendations to improve business results.
  • Utilizes Stage Gate process in managing cross-functional teams (Sales Planning, RGM, Category Management, Profit Optimization Team, Packaging, Operations, R&D) and Customer contacts to ensure projects get to market on time and are successful.
  • Reconciles the monthly Private Label Packaging and MWO budget.

Minimum Education

BS degree or equivalent related work experience in Business Administration with a concentration in Marketing is preferred plus 5+ years related work experience. MBA preferred.

Experience Requirements

  • Portfolio Management and/or Project Management experience.
  • Consumer packaged product experience with emphasis in commodity markets and/or meat specific experience a plus.
  • Other key skills required:
    • ability to think and act strategically balancing short and long term issues
    • ability to organize, prioritize, set and meet business commitments
    • ability to proactively identify business issues and develop and implement successful programs to grow the product line profitably
    • Strong oral and written communication skills
    • P&L understanding with strong quantitative analysis skills to make “fact based” strategic recommendations and decisions
    • ability to gain and retain cross-functional team support to ensure all projects are completed successfully and on-time.

 

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