Baidu USA

We are looking for a dynamic Marketing Manager with a versatile skill set to lead our marketing efforts across both B2C and B2B landscapes.

The ideal candidate will have a strong background in the tech industry, particularly in mobile apps and online platforms, along with proficiency in event planning, public speaking, social media management, and team leadership, possess strong organizational abilities, and demonstrate a comprehensive approach to project management from research and decision-making to execution and evaluation. A creative mindset and experience leading successful marketing teams are essential for this role.

Responsibilities:

• Develop and execute comprehensive marketing strategies for both B2C and B2B audiences.
• Utilize tech industry knowledge to drive marketing initiatives for mobile apps and our ad platform.
• Plan and manage various events, including conferences, festivals, and industry-specific gatherings, overseeing the entire process from conception to post-event evaluation.
• Prepare compelling materials for public speaking engagements and presentations.
• Manage and implement social media strategies across multiple platforms.
• Foster a collaborative team environment, encouraging innovation and creativity.
• Lead, mentor, and motivate a high-performing marketing team to achieve set goals.
• Monitor and analyze marketing performance metrics, making data-driven decisions to optimize strategies.
• Collaborate cross-functionally with sales, product development, and other teams to align marketing efforts.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Proven experience (5 years) in both B2C and B2B marketing roles, ideally within the tech industry.
• Proficiency in event planning, organizing, and management, with a track record of successful event execution.
• Proficiency in managing projects from inception to conclusion, including research, decision-making, execution, and post-project evaluation.
• Experience in preparing public speaking materials and delivering engaging presentations.
• Strong social media management skills, including content creation and analytics.
• Excellent team player with demonstrated leadership and team-building abilities.
• Proficiency in Mandarin (a plus).
• Successful track record of leading and managing marketing teams.
• Creative mindset with a strategic approach to marketing initiatives.

Benefits:

• Competitive salary and benefits package （Annual Total Range within 80k – 136k, negotiable)
• 75% 401K matching + comprehensive premium insurance package
• Free lunches and dinners on weekdays
• Reimbursement for phone bill, home wifi, and fitness