Manager, Marketing Communications

Job Type: Full Time
Job Location: Richmond - VA

Halyard Health

Job Description Summary

Effectively directs the integrated design and manages the execution of brand commercial programs for assigned business. This position is on point for delivering a program design and execution that addresses the program objective, is executed on time, and on budget. Additionally, this position maintains a close working relationship with the Product Managers, Customer Marketers, and Agencies to complete assignments. The position requires the application of established practices and procedures; the development of new systems for program management and support in planning and implementation of marketing and communications activities.This is a REMOTE position

  • Facilitates the integrated process among external agency partners and internal design:
  • Ensures that brand teams’ briefings, direction, and brand plans are deployed and successfully executed.
  • Drives open communication and translation of ideas between product managers and executional partners.
  • Shares all programs with Global partners and facilitates design customization required by region.
  • Facilitates recapping of commercial programs including key learning applicable to future programs, driving best practices and integrated excellence.
  • Details program components, budgets and volume implications:
  • Works with Marketo in developing “what if” models to predict forecasted volume and program ROI.
  • Leads internal and external team to recommend program and budget adjustments during changes in budgets at the direction of Marketing.
  • Directs program execution.
  • Communicates and monitors budgets and material needs for all components of commercial programs to internal and external resources
  • Provides plan milestones for timeline and resource management and is accountable to IMP Associate Marketing Director.
  • Initiates confidentiality agreements, contracts, purchase requisitions, and other legal requirements.
  • Serves as first point of contact for internal and external teams regarding status/pipeline of executional deliverables.
  • Builds and maintains strong working relationships with all internal teams, including brand, digital, creative, and agency partners through trust, integrity and effective communication.
  • Serves as a resource to brand teams on the integration of creative executions.
  • Serves as a resource to partners to help improve process, allocate and prioritize resources and troubleshooting issues.
  • Ensure individual actions are consistent with safety standards and corporate policies.