Quickbase

We are seeking an experienced and entrepreneurial Tech Alliances Marketing Manager to join our growing team. The ideal candidate will play a crucial role in developing and executing strategic marketing initiatives that drive awareness, engagement, and revenue through partnerships and alliances within the technology ecosystem. We know tech alliances are a critical ingredient to our vertical go to market approach, this role will be an integral member of our go to market success.

Responsibilities:

Alliance Strategy and Development:

• Develop and execute a comprehensive marketing strategy for technology alliances, aligning with overall business objectives.
• Collaborate with Product Marketing to identify and evaluate potential technology partners to enhance our product offerings and market presence.
• Collaborate with cross-functional teams such as sales, product marketing and field marketing to establish and maintain strong relationships with key technology partners.
  
  

Campaign Management:

• Plan, propose and get buy in for joint marketing campaigns and activities with current tech alliance partners as well as potential partners.
• Execute joint marketing campaigns with technology partners to drive lead generation, pipeline generation, customer acquisition, and brand awareness.
• Monitor and analyze campaign performance metrics, providing regular reports and insights for continuous improvement.
  
  

Event Coordination:

• Coordinate with our high touch demand generation and field marketing teams on key industry events, conferences, and trade shows to promote technology alliances and strengthen partner relationships.
• Organize and host webinars or virtual events to showcase joint solutions and engage target audiences.
  
  

Cross-Functional Collaboration:

• Work closely with product marketing, sales, and marketing teams to ensure alignment of messaging and goals across all functions.
• Collaborate with sales teams to enable them with the necessary tools and resources to effectively promote technology partnerships.
  
  

Market Research and Analysis:

• Stay abreast of industry trends, competitor activities, and market dynamics related to technology alliances.
• Conduct market research to identify new opportunities for partnerships and strategic collaborations.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, preferably in technology or software industries.
• Strong understanding of alliance marketing strategies and tactics.
• Excellent written and verbal communication skills.
• Ability to think strategically and execute tactically.
• Experience with marketing automation tools and analytics platforms.
• Demonstrated ability to manage multiple projects simultaneously.