Specialty1 Partners

Our office, Capitol Centr for Oral and Maxillofacial Surgery, is seeking a Marketing Specialist to join our busy specialty practice.

Busy Oral & Maxillofacial Surgical office seeking a friendly highly motivated self-directed individual to lead and build our marketing relations with our referral offices. Planning of continuing education programs, monitoring of our website & social media.

We are looking for the right individual to be willing to travel around and visit our referral offices and create a stellar marketing program within our practice. Daily responsibilities will consist of a variety of activities, with a primary focus on event planning and execution, including sharing content within social media.

The ideal candidate will have some prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media.

Your Responsibilities

You will ensure excellent patient service an d mainly implement the right processes and practices across the organization. You should be ready to mentor your team members, find ways to increase quality of the patient experience and implement best practices across all level s by includ ing the following:

• Develop a marketing communications plan including strategy, goals, tactics and budget
• Build relationships with existing and new patient referral sources to increase patient volumes
• Define and direct social media strategy and content to engage with both referring general dentist offices as well as patients
• Structure and execute referral marketing plan, including optimization and direct leadership of in-person visits to existing and potential referring dentist offices for all assigned locations
• Determine the most efficient and effective communications and drop-off “gifts” for various dental offices based on current and potential revenue being generated from each referring dentist
• Directly either purchase or create the drop-off items (e.g., gift baskets) for referring general dentist offices and order/coordinate other in-office appreciation events (e.g., catered lunches)
• Develop and execute all referral-related events such as lunches for doctors with referring general dentists, offsite appreciation events for general dentist offices with high volume of patient referrals (e.g., evening event)
• Develop local media relations strategy, seeking high-level placements in local print, broadcast and online media
• Manage local digital media assets, including locations website and social media accounts
• Coordinate all public relations activities as needed
• Monitor, analyze and communicate Marketing results on a monthly basis
• Develop and maintain a keen understanding of industry and local market trends affecting patient flow into assigned locations and identity recommended marketing changes in response to these business changes to ensure the required volume of patients to support the business needs
• Ability to commute between our two locations, Concord and Peterborough as needed
  
  

As one of the essential members of the team, you will also help to facilitate/coordinate other responsibilities as assigned .

Your Background

You are a resourceful marketing specialist w ho loves building and developing relationships via multiple channels (in-person, digital, and print) . You’ re excited by the prospect of a patient leaving your office in a healthier, stronger, and more comfortable / happier being, each and every day. You ’ re a k ind, passionate and collaborative problem-solver who can proactively adjust to shifting priorities and values the chance to make an important impact.

You Also Have The Following

• 1-2+ years of face-to-face marketing
• BA/MA degree in Marketing, Advertising, Communications or a related discipline
• Proven track record designing and executing successful marketing campaigns at a local level
• Prior experience within the dental industry preferred; experience within specialty dentistry a plus
• Prior B2C and B2B marketing experience preferred
• Solid experience with social media including Facebook, LinkedIn, etc.