Swish Breaks
Swish Breaks, headquartered in NYC, is one of the fastest-growing live shopping companies in sports, trading cards, and collectibles. We’re building a multi-platform commerce and entertainment ecosystem with a loyal community across Whatnot, Fanatics Live, TikTok, and digital experiences. This is not a corporate gig – it’s a chance to build and shape the future of live commerce at a company that moves as the speed of culture and expects all team members to operate with ownership and precision. This role joins a high-velocity team responsible for shaping the next chapter of Swish.
About The Role
You’ll be the engine of Swish’s daily content machine — the person who turns our live streams, breakers, athletes, collectors, and cultural moments into high-impact, platform-native social content. You’ll own social strategy and execution across TikTok, IG, YouTube Shorts, X, and emerging channels. You’ll drive the editorial calendar, lead the social team, surface insights, and ensure Swish shows up every day with speed, clarity, and personality. You’ll work hand-in-hand with a team to translate brand direction into channel-ready content, and collaborate with creators, influencers, and athletes to integrate Swish naturally and authentically into their worlds. If you love sports, creators, culture, and the rush of making content that actually lands, this is your arena.
Responsibilities
You will:
- Own and operate Swish’s social-first content engine across TikTok, IG, YouTube Shorts, and X — planning, producing, posting, and optimizing daily content
- Run the editorial calendar, aligning it to live streams, big hits, product drops, creators, athletes, and cultural moments
- Lead and develop the social team, building fast, repeatable workflows for clipping, editing, approvals, posting, and community management
- Collaborate with creators, influencers, and athletes to integrate Swish naturally into their content and drive brand impact.
- Use analytics and AI-powered tools to track performance, run experiments, and rapidly evolve our channel playbooks.
- Partner with Brand, Creative, Production, CRM, and Growth to ensure social amplifies key campaigns, tentpoles, and Swish’s overall content strategy.
- Build a high-performance team with clear roles, growth paths, and expectations
Experience & Qualifications
You have:
- 5–8+ years running social media for a creator-forward brand, sports/media company, or high-velocity startup
- Proven ability to own a social strategy AND execute daily content at speed
- Experience managing a small but mighty social/content team
- Excellent instincts around creative hooks, pacing, packaging, and platform-native storytelling.
- Deep fluency with IG, TikTok, and Shorts — you understand retention curves, watch-time behavior, and why things blow up
- Comfortable ideating with creators, influencers, and athletes; you can spot what feels forced vs what feels natural
- Highly organized with a knack for building efficient content systems.
- Data-literate and AI-literate — you use tools to scale and optimize, not to replace taste
- Thrives in a fast-paced, live-commerce environment where timing matters and good ideas don’t wait
BONUS POINTS
- Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG
- You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)
- You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you
How We Work
- Model championship culture: speed, precision, no ego, no drama, high accountability
- High ownership: Leaders here solve, not wait
- No ego: We review, take feedback, fix mistakes fast
- Speed + judgment: You ship constantly
- AI-first: If it can be automated, you automate it
- In-office energy: Culture doesn’t build itself on Zoom