Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Morrisville - NC

JF Petroleum Group

The JF Petroleum Group stands as a premier leader in the North American fueling infrastructure industry, offering comprehensive turn-key solutions for distribution, construction, and service needs. We serve a diverse clientele including retail fueling stations, commercial and government fleets, and emergency power customers.

We are seeking a results-driven Marketing Manager to lead externally focused marketing initiatives that drive brand awareness, generate demand, and support revenue growth. This role is responsible for planning and executing integrated, multi-channel campaigns targeted at customers and prospects, supported by marketing research, market analysis, and performance reporting. The Marketing Manager plays a key role in translating market insights into actionable strategies that strengthen brand presence and fuel sales growth.

Key Responsibilities

  • Plan, execute, and optimize external multi-channel marketing campaigns
  • Drive demand generation strategies to increase qualified leads and customer engagement
  • Oversee digital and traditional advertising, including PPC, email, social media, and print
  • Help manage product, service, and event marketing initiatives, including new product/promo launches
  • Lead ecommerce marketing efforts (social media content, email marketing, digital advertising, targeted marketing)
  • Conduct market research and analysis to identify trends, insights, competitive positioning and growth opportunities
  • Develop marketing performance and analysis reports to inform leadership and support data-driven strategies
  • Track, analyze, and report on campaign performance using tools like Google Analytics and social media insights
  • Manage marketing ad budgets, timelines, and campaign deliverables
  • Collaborate with internal teams (sales, ecom, creative) to align messaging and ensure consistent brand voice
  • Manage and mentor a team of 1-2 direct reports: Sales Development Representative (SDR), responsible for tracking sales inquiries, supporting lead management, and reporting on conversion metrics.

Requirements

  • Bachelor’s degree in Marketing, Business Economics, Communications, or a related field preferred
  • 3-5+ years of experience in a marketing role with proven campaign management skills
  • 1-2 years’ experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat, Express)
  • Experience with digital platforms and marketing tools (Constant Contact, Google Analytics, Meta, Asana)
  • Demonstrated ability to conduct marketing research, analyze data, and translate insights into actionable strategies
  • Ability to thrive in a fast-paced, cross-functional environment with excellent project management and analytical skills
  • B2B marketing, ecommerce, and construction, industrial or petroleum industry experience preferred

JF Petroleum Offers

  • Competitive pay
  • 401(k) with company match
  • Paid time off
  • Paid holidays
  • Health benefits (eligible 1st of the month following 30 days) including Medical, Vision, Dental, Disability
  • Life insurance-company provided
  • Bonus program eligibility
  • Paid training for field personnel
  • Uniforms provided for field personnel
  • Relocation Assistance will be considered for qualified candidates
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