Director of Digital and Email Marketing, Department of Athletics

Job Category: Director of Marketing Email Marketing
Job Type: Full Time
Job Location: Winston-Salem - NC

Wake Forest University

Works under the supervision of the Associate Athletics Director, Fanbase Growth & Sales with close coordination to the Development, Fan Experience, Communication and Sales offices. The primary responsibilities include managing and supporting customer relationships through the creation, management and execution of strategic fan communications, execution of major digital and email campaigns, and other related projects to deliver messaging that engages alumni, fans and the greater Wake Forest community and invites them into a closer relationship with Wake Forest Athletics.

  • This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions:

Major Tasks And Responsibilities

  • Assists in the creation and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication.
  • Works with creative staff to curate content for use on athletics emails, web pages, digital campaigns, donor proposals and print sales that enhances profile of Wake Forest Athletics and invites readers to take action.
  • Manages all planning and execution of digital marketing campaigns, including but not limited all lead generation, display, retargeting and social media strategies.
  • Assists in coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar.
  • Manages distribution of email communications to donors, alumni, and season-ticket holders.
  • Ensures execution of marketing automation within email marketing tool, including communication flowchart, audience segmentation, and follow-up campaigns.
  • Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed.
  • Works with outside agencies to assist in the coordination of details of communications materials (i.e. planning, design, print/production, cost estimates, timeline, and distribution).
  • Manages reporting line for Assistant Director of CRM and Digital Marketing.
  • Performs other related duties as assigned.

Required Education, Knowledge, Skills, Abilities

  • BA/BS degree required.
  • Minimum of three years experience directly related to the duties and responsibilities specified.
  • Experience using Oracle Eloqua marketing automation tool.
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Proven expertise in communications including writing, proofreading, and editing skills.
  • Extensive computer skills in both Windows and Mac environments.
  • Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
  • Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
  • Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
  • Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines.
  • Ability to solve problems associated with development-related communications and initiatives.
  • Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
  • Ability to manage stress and handle change.
  • Ability to work as a member of a team and/or independently in a fast-paced environment.
  • Ability to work occasional evenings and weekends as required.

Preferred Education, Knowledge, Skills, Abilities

  • Master’s degree preferred.

Accountabilities

Responsible for work of Assistant Director in addition to own work.

Essential Physical Requirements

Typing

This position will require typing by way of keyboard use for the purpose of completing task work. This position will require typing by way of keyboard use for the purpose of completing task work, with frequent interruptions.

Sitting

  • This position may require employees to sit for extended prolonged periods of time in order to complete task work.
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