Cleo

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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About The Role

We’re looking for an enthusiastic, customer-obsessed, and creatively-driven Copywriter to help us tell Cleo’s story in bold, human, and unexpected ways. You’ll shape how millions of people experience and understand our brand.

With a focus on growth marketing, you’ll work across performance channels crafting succinct copy that explains our product and amplifies our brand. You’ll balance creativity with clarity, injecting our voice into everything you touch — while making sure it ladders up to the business goals behind it.

If you have a look through our website, you’ll notice that we don’t talk like your average finance brand. The right candidate for this role will excel at crafting copy that’s smart and knowledgeable with the right amount of sass — just like Cleo.

Our team is fully remote, but key stakeholders are based in GMT and EST, so flexibility to work across time zones is a plus. This role sits within our Creative Team, collaborating closely with designers, art directors, motion designers, marketers, and our product team to deliver work that performs to our standards and excites our customers.

Key Responsibilities

• Bring Cleo’s unique brand and personality to life across performance marketing touchpoints
• Partner with design and creative leadership to concept and execute campaigns that ladder up to performance goals and amplify brand initiatives
• Work with design partners to deliver growth assets with volume and efficiency — while still keeping the process fun and creative
• Collaborate with product and marketing teams to translate complex financial and technical concepts into clear, engaging stories
• Champion our tone of voice, ensuring consistency across all content while continuing to evolve how we sound as Cleo grows
• Contribute to creative brainstorms, share ideas proactively, and bring humor and humanity to every project

What We’re Looking For

• 1–3 years of experience writing for a fast-growing B2C tech company or creative agency
• A diverse portfolio that demonstrates conceptual thinking and exceptional writing across multiple formats, with an emphasis on performance and growth marketing
• Based in the US, with flexibility to work across timezones
• A practical dreamer — someone who can connect creativity with strategy and turn ideas into results
• A flexible collaborator who thrives in a fast-paced, feedback-driven environment
• An excellent communicator who can simplify complexity, work with ambiguity, and pivot when needed
• Someone who’s equal parts strategic thinker and craft-obsessed writer — with a sense of humor and zero ego

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + 5 additional floating flexible days per year + public holidays (+ an additional day for every year you spend at Cleo)
• 1 extra day a year to be used for learning and 1 extra day for volunteering
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We’ll pay for your OpenAI subscription
• Online mental health support via Spill
• And many more!