Director, Retail Marketing

Job Category: Director of Marketing
Job Type: Full Time
Job Location: El Segundo - CA

Savage X Fenty

Savage X Fenty is currently looking for a Director, Retail Marketing

This position will report to the VP of Retail Stores – Savage X Fenty

Responsibilities

  • Lead and execute the brand’s retail marketing strategy across all consumer touchpoints
  • Develop retail marketing strategies to drive traffic and conversion at stores
  • Drive improvements in sales conversion, translating to increases in customer acquisition
  • Directly manage and develop the Visual Merchandising Manager, setting clear priorities, coaching on creative and commercial execution, and ensuring in-store visual strategies align with retail marketing objectives, brand standards, and sales performance goals
  • Manage master calendar of marketing activities to ensure a seamless omni-channel experience
  • Ensure that the end-to-end customer experience is consistently on brand and highly engaging
  • Collaborate with CRM, Marketing, Acquisition, Social Media, Creative, Planning, Merchandising, Visual, PR and Retail Operations to elevate key selling messages and product launches across all channels
  • Drive implementation and optimization of marketing programs to increase loyalty, retention, overall sales & NPS results.
  • Regularly review promotional activities with planning and operations teams to drive retail sales
  • Partner with mall marketing teams in addition to the retail field on an ongoing basis
  • Oversee development of all floor sets and marketing assets
  • Monitor key performance metrics to determines success and drive go forward optimization
  • Lead strategy and implementation of national and regional marketing plans
  • Devise strategy and tactics to support new store openings
  • Attend field meetings, store walk-through’s, tradeshows and store events as necessary
  • Create and execute highly engaging store activities and events
  • Oversee retail marketing budget to drive ROI
  • Stay abreast of retail competition and adjacent brands

Required Skills

  • 7+ years extensive and relevant experience in retail marketing
  • Proven ability to drive traffic and generate sales across brick and mortar footprints
  • Successful track record of driving engaging holistic retail marketing initiatives
  • Proven track record of successfully developing innovative retail marketing initiatives and traffic driving tactics across omni-channel environments
  • Excellence in operating in a fast-moving marketing division and company
  • A proactive attitude with a passion for driving innovative activities
  • Strong leadership skills to inspire, mentor and drive team to reach goals
  • A passionate team player with experience interfacing with many teams
  • Excellent communication and problem-solving skills
  • Strong project management and organizational skills with consistent attention to details
  • Well-versed in digital media including new and emerging platforms
  • Proven experience devising winning campaigns that drive results
  • Ability to prioritize multiple projects without sacrificing quality
  • Travel required approximately 15%

Where We Are

  • This role will be based in our El Segundo Headquarters

Compensation & Total Rewards

At Savage X Fenty, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Savage X Fenty includes:

  • Hybrid Work Schedule
  • Discretionary Paid Time Off
  • Summer Fridays
  • Healthcare Plans
  • Employee Discounts
  • 401k
  • Annual Bonus Program
  • Equity Program
  • And More
  • Varied for retail, fulfillment and fully remote roles.

The annual base salary range for this position is from $128,000-$150,000. The range provided includes the base salary that Savage X Fenty expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location.

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