Integrated Marketing Specialist

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value.

We are looking for applicants who reflect California’s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley.

Departmental Overview

One of the nation’s leading university museums, the University of California, Berkeley Art Museum and Pacific Film Archive (BAMPFA) is a forum for cultural experiences that transform individuals and advance the local, national, and global discourse on art and film. As the premier visual arts venue at America’s top public research university, BAMPFA is uniquely dedicated to art and film in equal measure, presenting more than 300 hundred film screenings, dozens of public programs, and more than fifteen exhibitions annually. BAMPFA takes a contemporary and critical perspective on its wide-ranging collections.

Position Summary The Integrated Marketing Specialist leads integrated campaigns that grow BAMPFA’s audiences, deepen community engagement, and advance our mission across every touchpoint. Reporting to the Director of Marketing and Audience Development, the person in this role serves as the connective tissue across a collaborative marketing team partnering closely with the Digital Marketing Manager, Publicity Manager, and Senior Graphic Designer. This role will also oversee organic social media strategy. Candidates with agency or in-house creative team backgrounds will find this role structurally familiar. The Specialist writes creative briefs, manages timelines, owns the content calendar, and reports on impact in support of BAMPFA’s mission to engage a diverse range of audiences locally and internationally, including visitors, members, donors, students, researchers, and art and film professionals.

Application Review Date

The First Review Date for this job is 4/17/2026.

Responsibilities Project Management & Production:

• Serve as project manager for marketing campaigns and content production, ensuring timely, high-quality delivery across a team of internal staff, freelancers, and work-study students.
• Act as managing editor of the Program Guide and other print and digital collateral, owning the production calendar and assigning tasks in Asana, communicating closely with cross-functional stakeholders, and overseeing distribution.
• As social media channel owner, oversee the execution of storytelling across platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Coordinate creative for paid advertising campaigns, from brief to execution.
• Manage work-study students in support of social media content creation, scheduling, social listening, and community management.
• Act as liaison with external partners including SFFILM, Mill Valley Film Festival, KQED, and other collaborators to ensure deliverables and timelines are on track.
• Organize marketing photography, maintaining a system for asset storage, archiving, and version control for the department.
• Coordinate with web, email, and PR to align campaign timing, messaging, and deployment.
• Stay up-to-date on university and field-wide best practices and requirements for accessibility, managing image descriptions on social media.

Reporting, Analytics, And Optimization

• Own impact reporting across Marketing and Audience Development, translating data into actionable insights.
• Compile content across the Marketing and Audience Development Team for a monthly Impact Report, and other institutional requests as needed including board reports, exhibition reports, and grant reports.
• Evaluate social media performance and recommend strategic shifts based on learnings.
• As social media channel owner, institute a new process for social listening to track, analyze and act on insights.
• Lead debriefs related to the Program Guide, and other cross functional projects with an eye toward distilling learnings and implementing them.

Administration And Departmental Operations

• Support the day-to-day operational infrastructure of the Marketing and Audience Development team.
• Invoice and expense processing with timely submission and budget tracking.
• Represent Marketing at community events as needed (may require occasional evenings or weekends.)
• Maintains departmental folders and systems, including archiving of materials in final form (print, pdf, etc.) and management of visual assets.

Other duties as assigned.

Required Qualifications

• Understanding of fundamental marketing principles, strategies, techniques, and best practices.
• Ability to manage concurrent projects from initiation through completion, maintaining clear timelines, prioritized task lists, and accountability across internal teams and external partners.
• Expertise in building and maintaining workflows in project management platforms such as Asana; ability to anticipate bottlenecks, communicate proactively when priorities shift, and keep stakeholders aligned without requiring close supervision.
• Strategy development via storytelling through digital and print communication.
• Experience building accessible and inclusive campaigns to reach new audiences.
• Social Media channel expertise including knowledge of platforms and industry best practices.
• Communication and Influencing: Proactive cross-functional communication with peers and leadership to set expectations, secure buy-in, and provide an insights-driven point of view.
• Ability to write clearly for internal audiences including creative briefs and impact reports, as well as for external audiences including compelling marketing copy.
• Bachelor’s degree in related area and / or equivalent experience / training

Preferred Qualifications

• Familiarity with BAMPFA (or comparable organizational knowledge), including its mission, goals, achievements, infrastructure, and programs.
• Experience working at an arts or film focused institution, with a community-driven mission.
• Familiarity with Web Content Accessibility Guidelines (WCAG) 2.2 Level AA.

Salary & Benefits

This is a full-time career position. This position may be eligible for a hybrid/remote work arrangement up to 40%. Regular on-site presence may be required on short notice to address operational needs. Exact arrangements are determined in partnership with your supervisor to meet role responsibilities and department needs and are subject to change.

For information on the comprehensive benefits package offered by the University, please visit the University of California’s Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary that the University reasonably expects to pay for this position is $82,800.

Other Information

This position will be governed by the terms and conditions in the agreement for the Communications, Marketing, and Sales Professionals, represented by the UAW.

This is not a visa opportunity. This position does not include sponsorship of a new consular H-1B visa petition that would require payment of the $100,000 supplemental fee.