Kastle is looking for a senior B2B content and SEO leader who understands that great messaging moves deals forward — not just traffic. This role owns Kastle’s organic search strategy, content narrative, and lifecycle messaging from first touch through late-stage nurture and sales enablement. You will work closely with conversion, demand generation, and sales partners to ensure Kastle shows up when buyers are ready — and keeps them engaged through every stage of a complex buying journey.
This is a player-coach role. You will set strategy and also directly manage the Digital Content Copywriter, overseeing day-to-day content production, quality, and editorial direction.
Responsibilities
What You’ll Do
Own SEO Strategy
- Develop and execute Kastle’s SEO roadmap across SEO, on-page optimization, and content-driven growth
- Partner with Brand/PR and Product Marketing to build keyword strategy aligned to category messaging (e.g., Managed Access, Physical Security, Managed Services, Security Operations)
- Improve site architecture, internal linking, and conversion paths to increase organic pipeline contribution
- Conduct competitive SEO analysis and identify “share of search” opportunities
- Manage content briefs and SEO optimization workflows with content creators, writers and agencies
Manage Paid Acquisition & Performance Media
- Own paid media strategy across key channels (primarily LinkedIn and Google Search, retargeting, and industry placements, but need to expand into new channels as well)
- Build and optimize campaigns for:
- National CRE account acquisition
- City expansion initiatives (NYC, Chicago, SF, LA, Houston)
- Key product/offer campaigns (Managed Services, SOC services, unified credentialing)
- Existing customer upsell
- Optimize targeting, creative, landing pages, and conversion flows to drive qualified meetings and pipeline
- Maintain rigorous testing cadence (creative, audience, offers, landing pages, bid strategy)
Pipeline & Conversion Optimization
- Own the performance funnel from first click → conversion → meeting booked (in partnership with SDR/Sales)
- Improve website conversion rates through landing page optimization, messaging tests, and CTA strategy
- Drive experimentation roadmap with clear hypotheses and measurable outcomes
Measurement, Reporting & Attribution
- Partner with Marketing Ops to ensure accurate tracking, attribution, and reporting
- Deliver regular reporting on:
- Traffic and engagement
- CPL / CPQL / CAC signals
- MQL → SQL conversion rates
- Pipeline influenced and sourced
- Provide insights to leadership on what’s working, what’s not, and where to reallocate spend
Collaborate Cross-Functionally
- Work closely with:
- Sr. Director/VP of Growth Marketing (strategy, targets, prioritization) : this will be your manager
- Product Marketing (positioning, persona alignment, competitive insights)
- Brand/PR/Events (creative direction, messaging consistency)
Qualifications
What We’re Looking For
- Proven B2B and B2C SEO experience with a strong orientation toward SEO-optimized content that drives pipeline, not just traffic
- Exceptional writing and editing skills — able to craft executive narratives, technical content, and sales enablement assets with equal fluency
- Experience supporting sales teams and creating content used directly in complex, long-cycle B2B deals
- Strong analytical and experimentation skills; comfort iterating based on performance data and search metrics
- Experience managing or mentoring junior content team members; ability to set editorial direction and hold a high bar for quality
- Comfort working within long sales cycles and translating complex product and service value into clear, compelling buyer messaging