Checkr is building the data platform to power safe and fair decisions. Established in 2014, Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.
We’re looking for a Sr. Product Marketing Manager who will own the positioning and GTM strategy for our fraud prevention and identity risk solutions, from messaging through pipeline impact. This is a high-visibility, high-autonomy role. If you thrive on ambiguity and can move fast with rigor, this opportunity may be a great fit for you.
Responsibilities
- Own the end-to-end GTM strategy across Checkr’s fraud prevention and identity risk portfolio and specialized verification products
- Develop Checkr’s fraud narrative, connecting fast-moving trends with Checkr’s differentiated position and translating it into crisp, compelling messaging for mid-market and enterprise buyers
- Ensure our sales and partnership teams understand the challenges we solve for our buyers, and equip them to handle complex, consultative deals with playbooks, talking points, and collateral
- Own market, customer, and competitive intelligence – from buyer research and win/loss analysis to competitive battlecards – and translate those signals into GTM strategy, pricing input, and product roadmap influence
- Represent Checkr in customer meetings and industry events as a subject matter expert
What You Bring
- 6+ years of B2B product marketing experience; background in fraud prevention, identity verification, risk, compliance, or security is a strong plus
- A track record of owning complex GTM programs end-to-end; you’ve built the strategy and plan and delivered measurable outcomes autonomously
- Demonstrated ability to operate at the executive level – you’ve influenced roadmap decisions and earned credibility in rooms where you weren’t the most senior person
- Strong written and verbal communication, with a gift for persuasive storytelling. Your messaging is sharp, and you’re comfortable presenting to and fielding questions from executives and customers
- Comfort with ambiguity and a bias toward action, with an ability to thrive in fast-paced environments and juggle multiple initiatives successfully
- AI fluency and a knack for leveraging tools to drive efficiency and smarter workflows
What You’ll Get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive cash and equity compensation, and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend