Director of Marketing

The Collier Companies is seeking a Director of Marketing!

This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers beautiful natural areas, a temperate climate, and tremendous educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.

We are looking for an experienced Director of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals. Our ideal candidate has a solid Marketing background in multi-family & property management real estate with work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. To be successful in this role, you should be highly professional. You will play a significant role shaping the company’s strategic planning. Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Are you a born leader who instills confidence in those you mentor?

Perks – The Good Stuff

• The Collier Companies 401k match is 100% of your contribution up to 10% of your gross income.
• Up to 24 days off during your first year with annual increase!
• Stylish TCC logo attire provided
• Comprehensive Medical, Dental & Vision Insurance
• Group & Supplemental Life Insurance policy options
• Healthcare reimbursement account & legal services insurance.
• Career growth opportunities
• Industry education opportunities
  

Day To Day

• Develop and implement a cohesive marketing plan to increase brand awareness
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Build relationships with marketing partners as needed
• Monitor all marketing campaigns and improve them when necessary
• Prioritize marketing projects and allocate resources accordingly
• Prepare regular reports and presentations on marketing metrics for leadership
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Forecast hiring needs for the Marketing department
• Participate in the quarterly and annual planning of the company’s objectives
• Track competitors’ activities
  

Qualifications

Your Skills – Show Us What You Got:

• 5+ years’ marketing experience; experience in the property management real estate or multi-family apartment industry preferred
• Proven work experience as a Marketing Director or other senior role
• Demonstrable experience designing and implementing successful marketing campaigns
• Manage and optimize digital marketing channels including PPC, SEO, retargeting, social advertising, and ILS platforms
• Experience with applicable software and digital marketing tools & techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic & creative mindset, with ability to make difficult decisions
• BS degree in Marketing, Communications or relevant field preferred
  

Our Culture – How We’re Different

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is highly focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home.

• At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES.
• Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.
• We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions.
• We PRIDE ourselves on working and growing with the principles taught in “The 7 Habits of Highly Effective People”, written by Stephen Covey.
• The Collier Companies Team Members are committed to CANI (Constant & Never-Ending Improvement) & to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective) that we implement via IIT (I Intend To ____)
• We are committed to ONGOING LEARNING – At The Collier Companies & sponsor book clubs, training, and mentorship to support the professional and personal growth of our team.
• We also have our internal learning program called Collier College that is based on the structure and teachings from the Nathan Collier Master of Science in Real Estate program at the University of Florida.
• GROWTH – We have a goal to double in size within the coming decade! Our team members have a FIRE IN THE BELLY and hold the torch with a BURNING SENSE OF URGENCY!
• We bring STABILITY into the marketplace and to our residents with a LONG-TERM HOLD strategy. This benefits our human capital, finances, and customer experience.
• ROOTED – We are privately owned and have been in business since the 1970’s. We currently own and manage over 12,000 apartment homes and we’re pacing over 1,000 new apartment home construction starts each year.