Responsive, formerly RFPIO, is the market leader in an emerging category of “must have” go-to-market SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers–that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 25 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. Customers have used Responsive to manage more than $750B in transactions to-date. Backed by strong growth and financial performance, Responsive is uniquely positioned to define how organizations democratize knowledge and drive revenue. To learn more, visit responsive.io.
About The Role
As a Product Marketing Manager at Responsive, you’ll scale Responsive’s growth across new segments and products while shaping how the world’s leading organizations win business with Strategic Response Management. Reporting to the Director of Product Marketing – Enterprise, you’ll drive messaging, positioning, and enablement that bring our platform’s value to life for key audiences across sales, proposal, and IT functions.
You’ll collaborate cross-functionally with product, sales, marketing, and customer success to launch new products and capabilities, accelerate adoption within existing accounts, and extend Responsive’s market leadership. This is an opportunity to lead and grow in a fast-moving, category-defining SaaS company.
Essential Functions
What You’ll Do:
- Turn Product Innovation into Market Momentum
- Drive marquee launches that bring new offerings to market with clarity and impact
- Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value
- Shape the Roadmap
- Immerse yourself in the product and become a trusted partner to product management – influencing roadmap priorities with insights from customers, competitors, and the field
- Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction
- Craft Stories that Set Responsive Apart
- Translate complex product capabilities into compelling narratives that reach and resonate with target audiences
- Harness Market and Buyer Intelligence
- Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation
- Equip the Front Lines to Shine
- Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams
- Put AI To Work
- Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings
Knowledge & Skills
You Are
- A storyteller who makes messages memorable–from enablement sessions to keynotes
- Energized by new challenges and driven to find clarity through curiosity and collaboration
- A student of the market who identifies the signal from the noise from research, quant and qual
- Outcome-driven and collaborative, with an eye for long-term impact
- A driver who loves autonomy, takes extreme ownership, and sets a high bar for excellence
- A lifelong learner with a growth mindset and global perspective
- AI-forward, eager to embrace and scale new AI use cases and technologies while staying grounded in what’s uniquely human about great strategy and marketing
- Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack
Qualifications
- 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
- Proven success driving go-to-market strategy and execution for marquee product launches
- Bachelor’s degree required, MBA preferred
- Strategy consulting, brand management, or analyst background is a plus
Additional Information
What We Offer
Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the compensation range is $130,000–150,000. Our recruiting team will provide details on the applicable range based on your location during the hiring process.