We’re building a category — and we need a marketer who treats growth like a case to be solved. You’ll own the full demand generation engine: strategy, execution, performance, and reporting. You’ll have the support of an agency partner, but this role is the internal driver — the one who knows the numbers cold, asks the uncomfortable questions, and never settles for “it’s performing okay.”
This is a high-ownership, high-visibility role at a SaaS startup where your decisions show up in pipeline and revenue — not buried in a committee.
Demand & Lead Generation
Design and scale multi-channel programs across paid, organic, email, and social to drive qualified pipeline. Own targets and be accountable to MQL, SQL, and pipeline contribution metrics.
Prospect Journey Mapping & Campaign Planning
Map the buyer journey across personas and stages to inform how campaigns are structured, sequenced, and measured. Translate journey insights into channel strategy, content needs, and conversion logic — ensuring every campaign reflects how real buyers actually move toward a decision.
Channel Performance & Optimization
Dig into performance data with a detective’s discipline. Identify what’s working, what’s wasting budget, and what’s leaving opportunity uncaptured. Optimize ruthlessly across creative, copy, targeting, and spend allocation.
Social Media Management
Lead organic social strategy and execution across LinkedIn and beyond. Build audience, drive engagement, and connect social activity to pipeline outcomes — not just follower counts.
Agency Partnership & Direction
Serve as the primary internal lead for our agency partner. Translate strategy into clear briefs, hold the agency accountable to performance, and ensure outside execution reflects our brand and goals.
Reporting & Growth Intelligence
Build and maintain ashboards that give leadership a clear picture of growth performance. Present insights with clarity and point of view — no vanity metrics, no hiding from hard numbers.
Signs you’re a great fit:
You’ve walked into a channel dashboard and felt genuinely unsettled by a metric no one else was questioning.
You’ve mapped a buyer journey and immediately saw three campaigns that needed to be rebuilt because of it.
You’ve built a demand gen program largely from scratch and have opinions about what you’d do differently the second time.
You’re equally comfortable in a strategy conversation and in the weeds of an ad set or email sequence.
You understand that in a startup, “it’s the agency’s job” is never a complete sentence.
Requirements
5–8+ years in B2B SaaS growth or demand gen
With meaningful time in a startup or early-stage environment
Fluency in paid and organic channels
LinkedIn, Google, SEM, and email nurture — and an opinion on all of them
Prospect journey & persona fluency
You’ve mapped buyer journeys and used them to actually change how campaigns are built and sequenced
Data-first, never data-passive
You ask why a number looks the way it does, and you don’t stop until you have a real answer
Experience Managing Agency Relationships
You can brief, direct, and push back — keeping partners aligned to outcomes
HubSpot Or Equivalent CRM/MAP Experience
Comfortable in the stack; bonus if you’ve administered it yourself
Nextworld offers a comprehensive benefits package, including:
- Medical: Three plan options (HSA, PPO, and Surest) through UnitedHealthcare. Nextworld covers 100% of employee-only HSA plan premiums and contributes $2,000/year to your HSA.
- Dental: Two plan options (Base and Enhanced) through Principal. Nextworld covers 100% of employee-only Base plan premiums.
- Vision: Coverage through Principal (VSP network). Nextworld covers 100% of employee-only premiums.
- Flexible Spending Accounts (FSA): Medical FSA, Dependent Care FSA (up to $7,500), and Limited Purpose FSA available through Rocky Mountain Reserve.
- Health Savings Account (HSA): Available with HSA medical plan enrollment. 2026 contribution limits: $4,400 (individual) / $8,750 (family).
- Short-Term Disability: Company-paid; 60% of base earnings, up to $2,500/week, for up to 12 weeks.
- Long-Term Disability: Company-paid; 60% of base earnings, up to $10,000/month, through Social Security Normal Retirement Age.
- Basic Life & AD&D: $50,000 policy at no cost to the team member.
- Voluntary Life Insurance: Additional coverage available for team member, spouse, and children.
- Hospital Indemnity Insurance: Voluntary plan paying cash benefits for hospital stays.
- Critical Illness Insurance: Voluntary coverage including hospitalization from infectious diseases.
- Accident Insurance: Voluntary plan paying flat-dollar benefits for covered accidental injuries.
- 401(k): Nextworld matches up to 4% of gross compensation each pay period. Pre-tax and Roth options available through Fidelity. 2026 IRS limit: $24,500 (plus catch-up contributions for eligible team members).
- Employee Assistance Program (EAP): 3 free counseling sessions per issue per year, plus work-life services, through ComPsych — 100% confidential and free to team members and dependents.
- Pet Insurance: Voluntary coverage through Nationwide.
- Paid Sick and Safe Time (PSST): In accordance with Colorado law and Nextworld policy.
Salary Description
$110,000 – $130,000