Director of Revenue Marketing

Nutrient is on a mission to evolve how humans interact with documents. Our developer-centric tools transform static files into intelligent, dynamic workflows—empowering businesses to innovate faster and smarter. Trusted by thousands of organizations across 80+ countries (including Fortune 500 companies and public sector leaders), our products streamline processes, accelerate digital transformation, and unlock new possibilities. Backed by Insight Partners (with a recent $100M+ investment), we’ve grown from a 40-person startup to over 160 team members globally and continue to scale rapidly. As a remote-first company, our team is distributed across the US, Europe, and Asia, embracing asynchronous collaboration and a low-meeting culture to build world-class B2D (Business-to-Developer) products that developers love.

Your Role at Nutrient…

The Director of Revenue Marketing will be responsible for all pipeline creation and acceleration at Nutrient including Sales-Led Growth (SLG) and Product-Led Growth (PLG) motions. You will architect and execute integrated marketing strategies that create high-quality demand, accelerate acquisition, and optimize conversion across the full funnel.

This is a hands-on, data-driven role that combines digital strategy, campaign execution, experimentation, and cross-functional partnership. You will be a player/coach with a small but mighty team to generate predictable pipeline and develop the foundation of Nutrient’s PLG engine.

What You’ll Work On…

Sales-Led Growth Pipeline Creation

• Own the full SLG demand generation strategy, delivering pipeline that meets or exceeds quarterly targets.
• Design and run multi-channel campaigns across paid search, paid social, display, retargeting, email, and partner channels.
• Create and operationalize sales campaigns in partnership with Sales leadership, including outbound motions, account-based plays, and nurture workflows.
• Partner with the content team to create assets that support conversion across the funnel (e.g. landing pages, nurture flows, gated content).
• Implement rigorous testing frameworks to optimize CPL, CAC, MQL → SQO conversion, and down-funnel efficiency.
  

Product-Led Growth Development

• Develop Nutrient’s PLG motion, including in-product onboarding journeys, self-serve sign-ups, and activation strategies.
• Partner with Product and Engineering to define friction points and optimize user acquisition, activation, and expansion.
• Create experiment roadmaps to test pricing, packaging, onboarding flows, and usage triggers.
• Develop dashboards and KPIs that measure PLG effectiveness and channel contribution to revenue.
  

Digital Strategy & Marketing Operations

• Own day-to-day digital advertising programs, including budget allocation, forecasting, optimization, and vendor management.
• Manage the marketing tech stack (MAP, attribution, automation tools, analytics) to ensure clean, actionable data.
• Build dashboards that track pipeline health, conversion rates, and ROI across all channels.
  

Events, Field Marketing & Integrated Campaigns

• Oversee all virtual and in-person events, including webinars, sponsored conferences, customer events, and roadshows.
• Build field marketing programs that support regional sales teams and accelerate late-stage deals.
• Lead cross-functional campaign planning across product marketing, content, sales, and design.
  

Team Leadership & Cross-Functional Collaboration

• Manage a small team of demand generation, digital marketing, and marketing operations specialists.
• Foster a culture of experimentation, accountability, and data-driven decision-making.
• Partner closely with Sales, Product, and Customer Success to ensure tight alignment on pipeline goals and funnel performance.
  

What You’ll Bring…

• 8+ years in B2B SaaS demand generation or growth marketing, including 3+ years in a leadership role.
• Proven track record of delivering predictable, scalable pipeline in a high-growth environment.
• Deep expertise in digital advertising, campaign development, and full-funnel performance optimization.
• Experience building or contributing to a PLG motion (activation, onboarding, usage expansion).
• Strong understanding of marketing automation, CRM systems, and attribution modeling.
• Comfortable rolling up your sleeves and operating in a fast-moving, startup environment.
• Exceptional analytical skills, with the ability to interpret data and turn insights into action.
• Collaborative leader who thrives at the intersection of marketing, sales, and product.
  

Who Thrives Here…

At Nutrient, we’re not just hiring for skills — we’re hiring for mindset. The people who thrive here are:

• Collaborators: You collaborate openly, listen actively, and prioritize team success over ego.
• Hungry Learners: Rapid learning fuels progress and career growth.
• Curious Thinkers: You dig deep to uncover the “why,” valuing understanding over simply being right.
• Self-Starters: You take action without waiting for direction, turning obstacles into opportunities with creativity and persistence.
• Owners: You take responsibility for solutions and outcomes, always looking for ways to improve what’s within your control.
• Doers: You’re energized by progress, motivated to create meaningful impact, and eager to tackle challenges.