Compensation
$80,000-$100,000 base + up to 25% bonus based on performance
Experience 4+ years
Employment Type Full-time
About Byzfunder
Byzfunder is a fast-growing fintech lender founded in 2019, with over $1B funded to date. We provide fast, flexible working capital to small business owners who are often underserved by traditional banks.
We are aggressively scaling our Direct-to-Merchant (DTM) channel and transitioning paid acquisition fully in-house. This role is a critical hire responsible for owning paid performance end-to-end — from click to funded deal.
The Role We’re hiring a hands-on Growth Marketing Manager / Paid Media Lead to own and scale our paid acquisition engine.
This is not an agency management role. You will be directly responsible for strategy, execution, optimization, and performance across paid channels — with a strong emphasis on Meta Ads and working knowledge of Google Ads.
- What You’ll Own
- Paid Media Execution
- Own Meta (Facebook & Instagram) Ads end-to-end
- Manage Google Ads (search and retargeting)
- Build and optimize full-funnel campaigns
- Continuously test creatives, messaging, and offers
Growth & Funnel Optimization
- Optimize for cost per funded deal, not just CPL
- Monitor lead quality with sales and underwriting
- Improve lead-to-funded rates
- Support verticalized campaigns
- Analytics & Attribution
- Own GA4 and Google Tag Manager
- Ensure clean event tracking
- Understand attribution trade-offs
- Translate data into insights
- CRM & Stack Collaboration
- Work with Salesforce or similar CRMs
- Ensure clean data flow to sales teams
- Core Requirements
- Deep, hands-on expertise in Meta Ads lead generation
- Hands-on experience managing $500K+ in paid media spend
- 4+ years of paid acquisition experience
- Strong Google Ads knowledge
- Experience with GA4 and GTM
- Comfortable owning performance targets
- Strongly Preferred
- Lending, fintech, or high-intent lead gen experience
- Salesforce familiarity
- Revenue-focused optimization mindset
- In-house ownership mentality
- How Success Is Measured
- CPL and lead quality
- Lead-to-funded conversion rate
- Blended CAC
- Performance insights and reporting
- This Role Is Not a Fit If You
- Only manage agencies
- Optimize for clicks over outcomes
- Haven’t owned meaningful budgets
- Avoid accountability