We are looking for a Social & Community Marketing Specialist to drive conversation-first content and engagement across Reddit and social platforms. This role is responsible for turning product launches, campaigns, and key GTM moments into discussion driven content, while also executing short-form social content, and actively engaging with the broader gaming community.
This is not just a posting role, it requires active participation. The ideal candidate understands how gamers communicate online, knows how to spark conversations, and can translate product features into engaging, community-native discussions that perform across both social platforms and AI-driven discovery.
Essential Duties and Responsibilities:
Community & Reddit Strategy
- Execute Reddit strategy across brand and community subreddits
- Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
- Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
- Identify organic opportunities to engage in relevant external threads (not just owned channels)
- Contribute to improving AI syndication visibility through high-engagement, discussion-led content
Social Content Creation & Execution
- Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
- Post and manage content across Instagram, TikTok, and YT Shorts
- Collaborate with video/design teams to produce engaging, GTM-aligned content
Engagement & Community Growth
- Actively engage with users across platforms (comments, quote replies, threads)
- Identify and participate in trending conversations relevant to gaming, PC DIY, and esports
- Surface community insights, sentiment, and trends to internal stakeholders
Required Qualification:
- 3-5 years of experience in social media, community management, or content marketing
- Deep understanding of Reddit, Discord, and social platform dynamics
- Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
- Experience creating or appearing in short-form video content
- Passion for gaming, PC DIY, and online communities
- Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems
Preferred
- Experience managing or growing a subreddit or online community
- Experience working with gaming or tech brands
- Familiarity with peripherals GTM cycles, and launch planning
- Familiarity with content scheduling tools (e.g., Amplify or similar platforms)
- Experience with global–local marketing coordination
Working Conditions:
- 30% travel
- 70% Office: Typically works in an office environment
- Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
$80,000 – $120,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California offices. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.