Girl Scouts San Diego is seeking a strategic, results-driven Director of Marketing & Communications to lead and execute integrated, multi-channel marketing initiatives that elevate brand visibility, drives engagement, and advance our mission to build girls of courage, confidence and character.
The ideal candidate brings both vision and execution – transforming mission-driven storytelling into compelling campaigns that inspire participation, strengthen community connection, and drive organizational growth.
Marketing Strategy & Campaign Leadership
- Develop and execute a comprehensive annual marketing strategy aligned with organizational goals, seasonal priorities, and cultural moments
- Lead cross-functional planning and execution of internal and external campaigns
- Oversee digital marketing strategy, including newsletters, segmentation, and automation
- Drive paid and organic social media strategy focused on growth, engagement, e-commerce, and philanthropy
- Ensure brand consistency across messaging, media, and communications
- Partner with national organizations to align and leverage broader brand initiatives
- Manage and optimize the annual marketing budget
Advertising, Media & Content
- Lead website strategy, content updates, and user experience improvements
- Oversee production of high-quality print and digital materials
- Develop and execute digital advertising strategies with strong ROI tracking
- Analyze campaign performance and optimize across channels
- Direct public relations efforts to generate media coverage and brand awareness
Operations & Systems
- Build and maintain efficient workflows, timelines, and asset management systems
- Ensure consistent messaging across departments and platforms
- Support storytelling through web and video content updates
- Cultivate partnerships with influencers, ambassadors, and community organizations
- Leverage SEO and analytics to inform strategy and improve performance
Required Experience
- Bachelor’s degree in Marketing, Communications, or related field
- 7-10+ years of omni-channel marketing experience
- Proven experience leading and mentoring creative or marketing teams
- Strong strategic thinking with the ability to execute and deliver results
- Expertise in paid and organic social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
- Demonstrated success in campaign analytics, performance tracking, and optimization
- Experience managing marketing budgets and resources effectively
- Exceptional communication, storytelling, and project management skills
- Ability to translate complex information into compelling, audience-focused messaging
Preferred Qualifications
- Experience in nonprofit or mission-driven organizations
- Bilingual in Spanish
Why Join Us?
This is an opportunity to shape the voice and visibility of a mission-driven organization that empowers girls and strengthens communities. You’ll lead meaningful work, collaborate with passionate teams, and make a lasting impact through innovative marketing and storytelling
This is a full-time exempt position located in San Diego, California and is part of the senior leadership team, reporting to our Chief Advancement Officer.
Please submit a cover letter and resume with your application.
Hiring Salary range: $99,000 – $115,000/annually, DOE