At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money— we’re here to move our global customers forward.
We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.
About the Role:
Remitly Business is building a cross-border payments platform for SMBs sending international payments and freelancers receiving them. We’re looking for a Growth Marketing Lead to build and scale our growth engine — from early traction to durable, efficient growth.
This is a full-funnel ownership role: segmentation and positioning, acquisition and activation, channel development, and the systems that make it all compound. You won’t hand off execution — you’ll do both. We’re looking for someone who moves fast, prioritizes ruthlessly, and turns ambiguity into measurable outcomes. Think of this as the marketing equivalent of a 10x engineer: outsized impact through taste, speed, and judgment — not brute force. This is not a single-channel role or a pure product marketing role – it’s also not a specialist who goes deep in one channel or a strategist who will hand off the execution. You’ll own it all.
This is a hybrid role based out of our Seattle, WA HQ and will require 2-3 days a week working onsite.
What You’ll Do:
Customer Growth Strategy & Funnel Ownership
- Own end-to-end growth across acquisition, activation, and early retention for both Send (SMBs) and Receive (freelancers)
- Define and continuously refine ICP, segmentation, and priority corridors based on market opportunity and unit economics
- Build and manage a growth roadmap grounded in experimentation, with clear ownership of CAC, LTV, payback period, activation rates, and funnel conversion
Acquisition & Growth Loops
- Design and scale repeatable acquisition engines across organic (SEO, content, community), partnerships, and paid — rapidly testing new channels and reallocating resources based on performance
- Identify and operationalize growth loops: creator ecosystems, referral dynamics, and marketplace effects in freelancer communities
Experimentation & Conversion Optimization
- Build a high-velocity experimentation engine across landing pages, onboarding, pricing, and messaging — partnering with Product and Analytics to drive activation improvements with smart speed-vs.-rigor tradeoffs
Positioning & GTM
- Own positioning and messaging that translates product capabilities into high-performing acquisition narratives, and lead GTM for launches with a focus on adoption and revenue impact
AI-Native Marketing Operations
This deserves its own section, because it’s core to how you’ll work.
Analysis, research, content production, performance reporting, and competitive monitoring are AI-executed by default. Your job is to brief, direct, and QC the output. You’ll use tools like Claude, Scalenut, Midjourney, and internal agent workflows to compress the timeline from strategy → execution → analysis and back again.
Where AI can’t go — ICP prioritization calls, pricing strategy framing, community tone, partnership, and cultural nuance, interpreting ambiguous test results — that’s where your judgment matters most. You’ll also help shape our AI-native marketing operating model: identifying where automation adds leverage and where it introduces risk.
In practice, this means you will be building and deploying agents that handle execution across channels. You will then be managing those agents the way you’d manage a team, briefing them, reviewing their output, and holding them accountable to results.
You Have:
- 10+ years in growth, product marketing, or performance marketing in fintech, payments, or adjacent categories, with experience acquiring SMB customers at scale
- Proven experience owning a growth number (users, revenue, CAC efficiency)
- Track record of building 0→1 and 1→n growth engines, especially in resource-constrained environments
- Deep understanding of funnel metrics, unit economics (CAC/LTV), and experimentation frameworks
- Experience scaling at least 3 durable acquisition channels (e.g., SEO, partnerships, paid, or community-led growth)
- Strong intuition for how SMBs or freelancers discover, evaluate, and adopt financial tools
- Ability to and experience operating as both strategist and builder with a bias toward systems over one-off execution
- Comfort operating in an AI-native environment, using it to increase speed and leverage — not replace judgment
Compensation Details. The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.
Our Benefits:
- Flexible paid time off
- Health, dental, and vision + 401k plan with company matching
- Paid parental, medical, military and family care leave
- Mental Health & Family Forming Benefits
- Employee Stock Purchase Plan (ESPP)
- Continuing education and travel benefits