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Job Summary
The Marketing Strategist assists in delivering best in class, branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise, the Strategist assists the Marketing Manager in development of marketing strategies for assigned market segments, brand partners or verticals and independently coordinates execution of those strategies. As a team, the Strategist and Manager develops acquisition or existing cardholder marketing activities that drive strong, sustainable, mutually beneficial growth in New Accounts, Accounts Receivable, Credit Sales and Profit. The Strategist works closely with their leader, peers, multiple internal groups and external agencies/vendors to develop and scale marketing programs.
Essential Job Functions
- The Strategist oversees the management of program strategy brief execution, participates in stakeholder meetings and coordinates campaign analysis. Maintains the team’s marketing calendar and results tracker as needed. Strong task prioritization and coordination skills needed. – (35%)
- Leads the execution of campaign strategies, partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless, adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines, and coordinates across matrix organization. Prioritizes tasks and manages multiple campaigns simultaneously. – (20%)
- Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profitable use of marketing funds. – (15%)
- Assists with development of campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. – (10%)
- Key contributor in developing monthly, quarterly, and annual marketing plans for specific verticals/products. Identifies optimization opportunities for programs to maximize performance and achieve KPIs. Supports Manager in addressing campaign needs and strategic initiatives. Identifies new program ideas, manages marketing programs, coordinates meetings and reports on results. – (10%)
- Acts as first line of defense, overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assist with teams’ implementation of necessary legal, compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns. – (10%)
Minimum Qualifications
- High School Diploma or GED.
- 5+ years of experience in Marketing, Finance, Project Management, Advertising, Communication, Business Management, or related fields.
Preferred Qualifications
- Bachelor’s Degree in Marketing, Finance, or related field of study or equivalent, relevant work experience
- Experience in building marketing plans and strategies for credit cards/payments
- Experience in financial services marketing
- Proven track record of managing successful marketing campaigns, including strong project management skills and the ability to coordinate, prioritize, communicate and drive execution across cross functional, matrixed teams
- Proficient using Microsoft Excel, including formulas, filtering, pivot tables, and lookup functions to analyze large datasets and support marketing strategy and decision making
Skills
- Marketing Campaign Management
- Microsoft Excel
- Microsoft PowerPoint
- Multi-Channel Marketing Campaigns
- Prioritization
- Problem Solving
- Campaign Testing
- Marketing Campaign Development
- Marketing Campaign Reporting
- Marketing Campaign Strategy
Reports To: Manager and above
Direct Reports: 0
Work Environment
- Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.
Physical And Mental Requirements
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
- Communicate/Hearing
- Communicate/Talking
- Stationary Position/Seated
- Typing/Writing
- Maintain focus in high pressure or fast-paced work environment
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range (unless Otherwise Noted Below)
$79,500.00 – $144,100.00
Full Salary Range For Position
California: $91,500.00 – $180,100.00