Carlyle is seeking a senior marketing leader to serve as Head of Integrated Marketing & Campaigns. This principal-level role will be responsible for orchestrating the firm’s global campaign strategy – integrating brand, content, and channel activation to drive measurable impact, engagement, and performance across priority audiences.
This leader will translate firm strategy into cohesive, insight-led marketing programs that elevate Carlyle’s brand, support capital formation, and strengthen stakeholder engagement globally. The role requires deep expertise across brand development, global advertising, media strategy and planning, and multi-channel execution – with a strong understanding of private markets and institutional investor audiences.
In-Office Requirement: 4 days per week
Primary Responsibilities
- Develop and lead global, multi-channel marketing campaigns aligned to firm priorities, fundraising objectives, and brand strategy.
- Translate enterprise narratives into integrated programs spanning paid, owned, and earned channels.
- Ensure consistent messaging and creative excellence across regions, business segments, and investment strategies.
- Partner closely with Brand, Communications, and Investment Teams to align campaign ideation with firm positioning.
- Integrate thought leadership, product marketing, and corporate storytelling into cohesive 360° activation strategies.
- Maintain rigorous brand governance while enabling creative innovation.
- Oversee global media planning and strategy across digital, social, programmatic, partnerships, and emerging platforms.
- Establish performance frameworks and KPIs to measure engagement, brand lift, and business impact.
- Optimize media allocation and channel mix to drive efficiency and ROI.
- Develop campaigns tailored to a range of investor types from institutional to wealth channel (advisors, UHNW/HNW individuals, family offices)
- institutional investors, private wealth channels, consultants, and portfolio company stakeholders.
- Demonstrate fluency in private markets offerings and concepts to ensure strategic alignment with fundraising cycles and product launches.
- Lead end-to-end campaign execution from ideation through launch and post-campaign analysis.
- Oversee agency partners and internal teams to ensure seamless delivery.
- Implement structured planning, budget management, and reporting processes.
Requirements
Education & Certificates
- Bachelor’s degree, required
- Concentration in Marketing, Business or a related field, preferred
- Master’s or MBA preferred
Professional Experience
- 12+ years of overall relevant experience, required
- Marketing leadership experience, ideally within asset management, private markets, financial services, or a similarly complex B2B environment.
- Proven experience concepting, developing and executing global integrated advertising campaigns.
- Deep expertise in media strategy, planning, and performance optimization.
- Managing significant media budgets across paid digital, programmatic, social, search, and premium media partnerships, with accountability for ROI, performance measurement, and optimization across channels.
Competencies & Attributes
- Strong understanding of private markets and institutional investor audiences.
- Experience leading cross-functional teams in a global matrixed organization.
- Demonstrated ability to operate at both strategic and executional levels.
- Exceptional communication and stakeholder management skills.
Benefits/Compensation
The compensation range for this role is specific to New York, NY and takes into account a wide range of factors including but not limited to the skill sets required/preferred; prior experience and training; licenses and/or certifications.
The anticipated base salary range for this role is $220,000 to $250,000.
In addition to the base salary, the hired professional will enjoy a comprehensive benefits package spanning retirement benefits, health insurance, life insurance and disability, paid time off, paid holidays, family planning benefits and various wellness programs. Additionally, the hired professional may also be eligible to participate in an annual discretionary incentive program, the award of which will be dependent on various factors, including, without limitation, individual and organizational performance.