The Fire Department of the City of New York (FDNY) is the largest Fire Department in the United States and universally is recognized as the world’s busiest and most highly skilled emergency response agency. The Department’s main goal is to provide fire protection, emergency medical care, and other critical public safety services to residents and visitors in the five boroughs. FDNY members are sworn to serve and protect life and property and the Department works to continually educate the public in fire, life safety and disaster preparedness, along with enforcing public safety codes. Since its inception in 1865, FDNY has helped lead efforts to make New York the safest big city in the nation. This accomplishment requires a steadfast and daily commitment to maintaining the Department’s core values.

Fire Department, City of New York (FDNY), seeks a full-time Social Media Manager in the Bureau of Public Information. Reporting directly to the Deputy Commissioner of Public Information, the successful candidate will be responsible for the FDNY’s strategic social media initiatives and the day-to-day oversight of all FDNY social media sites. Duties include serving as gatekeeper of important communication with the public that utilizes social media channels to receive, monitor and engage in interactive communications with the FDNY. Responsible for all agency messaging and postings (textual, photographic, video) appearing on all social media channels to improve public interest, knowledge and perception of the FDNY and its employees, role and mission. Communicate during citywide emergencies and times of crisis. Travel frequently to offsite events in order to disseminate information in real-time. Implement strategies to effectively leverage Department messaging and communications in a rapidly growing, fast-paced and influential environment. Oversee content creation for social media, including developing new and innovative communication with the followers and the overall public. Oversee management of the Department social media, including related to recruitment for Firefighter and EMS job titles. Work closely with city agencies to coordinate the use of social media messaging, especially during emergencies, terrorist attacks, and natural disasters. Develop/analyze metrics used to evaluate social media usage and develop new communications tools for the public. Supervise a team of social media coordinators.

CONFIDENTIAL STRATEGY PLANNER – 54749

Minimum Qualifications

At the agency’s discretion.

Preferred Skills

The preferred candidate has excellent written communication skills, experience with all social media platforms, and understands trends for what does well with posting. Works well under tight deadlines, managing multiple projects at once, and content creation. Candidate has strong analytical skills, with a focus on leadership, trend adaptation, and ROI-driven campaign management. High-level platform expertise (TikTok, LinkedIn, Meta), strong copywriting, video editing, data analytics, and crisis communication, aiming to enhance FDNY brand identity and engagement.

Public Service Loan Forgiveness

As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at https://studentaid.gov/pslf/.

Residency Requirement

New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.