Job Summary:
Erlanger’s internal marketing team functions with the focus and integration of a marketing firm operating inside a major healthcare system. This team is responsible for delivering strategic, brand-aligned campaigns that support enterprise goals across service line growth, public health outreach, internal communications, and Foundation initiatives. The Content Specialist plays a central role in this system’s developing compelling written content and managing messaging strategy across platforms and departments.
Reporting to the Content Strategist and working in close partnership with the Creative, Marketing, Community Relations, and Digital teams, the Content Specialist serves as a key writer and editorial strategist for Erlanger. This role ensures that content is strategically aligned with hospital priorities and able to be created and maintained across communications and marketing channels. The expectation for this job is to be organized, self-motivated, energetic, and proactive. It is a high performing role, and a crucial one to the future of our Communications team.
Education:
Required: Bachelor’s degree in marketing, Communications, Digital Media, or a related field, or equivalent work experience
Preferred:
Experience:
Required:
- 3-5 years of experience in writing, content strategy, or editorial leadership, preferably in healthcare, nonprofit, or agency environments
- Familiarity with content management systems (CMS), email marketing platforms, and intranet tools
Preferred:
- Basic understanding of HTML/CSS and SEO principles preferred
- Experience in healthcare or nonprofit communications is a plus
Position Requirement(s): License/Certification/Registration
Required:
N/A
Preferred:
N/A
Department Position Summary:
The Content Specialist develops written content for Erlanger’s marketing campaigns, service lines, internal communications, and external-facing materials. This role is responsible for ensuring Erlanger’s brand voice is clear, consistent, and aligned with strategic goals, whether writing headlines for a campaign, scripting video content, creating speeches for executives, or managing copy for Foundation fundraising events. This requires building relationships with key stakeholders whose voice and messaging are often relayed to internal and external audiences.