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Job Description
At Regions, the Home Improvement Financing Marketing Channel Strategist III provides decision support and direct marketing campaign execution to support marketing needs for the company.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner.
Primary Responsibilities
- Implements marketing campaigns and customer centric communications
- Transfers data to and from internal and external partners for campaign implementation
- Provides marketing campaign decision support and develops comprehensive campaign requirements/specifications
- Confirms accurate and complete understanding of requirements and seek clarification where needed
- Designs, builds, audits (quality control), and executes marketing campaigns within expected timeframes
- Ensures marketing offers are provided to downstream operational systems
- Develops standards to streamline campaign development
- Creates campaign waterfall reports and briefs key stakeholders
- Ensures correctness and quality of campaigns and execution
- Serves as a resource to associates with less experience and may provide advice and guidance on occasion
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
- Bachelor’s degree in Marketing or related field and five (5) years of Marketing or related experience
- Or Associate’s degree in Marketing or related field and seven (7) years of Marketing or related experience
- Or High School Diploma or GED and nine (9) years of Marketing or related experience
Preferences
- Strong knowledge of the financial services industry and applicable products, services, and data
Skills And Competencies
- Ability to manage multiple priorities simultaneously
- Ability to learn additional systems as needed
- Ability to research, analyze data, and derive facts
- Ability to work in a team environment when applicable
- Ability to work under pressure and meet deadlines
- Intermediate skills in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
- Strong verbal, written communication, and organizational skills
- Strong work ethic and self-motivation