Senior Paid Social Planner

The Senior Paid Social Planner is responsible for end-to-end paid social campaign strategy and execution across Meta, TikTok, and Reddit. This individual-contributor role owns planning, buying, optimization, measurement, and experimentation (A/B testing), and partners closely with creative and broader marketing stakeholders to translate performance insights into actionable creative and audience recommendations. The role manages a monthly paid social budget of $100K+ and is accountable for delivering efficient growth through rigorous testing and performance reporting.

Roles & Responsibilities

• Own day-to-day execution across Meta, TikTok, and Reddit, aligned to business goals and campaign objectives.
• Build and manage campaign structures ensuring best practices in setup, pacing, and QA.
• Manage and optimize spend, including budget allocation, bid strategy, flighting, and performance-based reforecasting.
• Lead ongoing optimization based on performance signals (creative, audience, placement), with clear hypotheses and documented learnings.
• Design and execute A/B and multivariate tests (creative, messaging, landing experiences where applicable), and communicate results and next steps.
• Own measurement and reporting for paid social campaigns: work alongside the analytics team to build dashboards/recurring performance readouts, and provide insights to stakeholders.
• Translate performance findings into creative insights (what’s working and why) in partnership with internal creative strategy team.
• Ensure tracking and attribution readiness in collaboration with analytics team; leverage GA4 and GTM where available to improve measurement and diagnose issues.
• Monitor platform changes and new product betas; recommend and implement improvements to maintain performance.
  

Minimum Qualifications

• 4+ years of hands-on paid social experience managing performance campaigns in-platform (Meta required; TikTok strongly preferred; Reddit preferred).
• Familiar with organic social media.
• Demonstrated experience managing significant budgets (at least $100K/month) with accountability to performance KPIs (e.g., CPA, CVR).
• Strong analytical skills with the ability to turn data into clear insights and actions; comfort working in spreadsheets and reporting views.
• Experience owning testing strategy (A/B testing frameworks, test prioritization, measurement approach).
• Proven ability to collaborate cross-functionally (creative, brand, analytics) and communicate clearly with stakeholders.
• Comfortable operating as an individual contributor in a fast-paced environment with multiple concurrent campaigns.
  

Education Requirements

• BA/BS in Marketing, Business, Communications, or related field preferred
  

Preferred Qualifications

• GA4 and Google Tag Manager (GTM) experience (ability to validate tracking, troubleshoot funnel drop-offs, and connect platform data to site analytics).
• Experience with audience onboarding/identity and data collaboration platforms (e.g., LiveRamp) and applying 1P/CRM audiences to paid social activation.
• Experience with common paid media reporting/BI tools (e.g., Looker/Sigma) and/or platform connectors.
• Current/active platform certifications preferred (e.g., Meta Blueprint, TikTok Academy, Reddit Ads Certification).
  

Physical Requirements

• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
  

Company Overview

Our Mission is to become the most trusted ally for pet parents and a leading authority in pet health and wellbeing. Our promise is to deliver smarter health and wellbeing solutions that are innovative, accessible, educational and always effective.

Why join the PetIQ Team?

We have an incredible culture built on our core values that are embedded in everything we do. Our values are:

• Pet Parent Focused: Everything we do starts with the pet parent in mind. We’re dedicated to improving pet health and wellbeing through every interaction, product, and service we provide.
• Results Oriented: We deliver with purpose and follow through with clarity, accountability, and impact—because results matter for our teams, our partners, and the pets we serve.
• Humble and Hungry: We bring passion and confidence without ego. We’re always learning, improving, and striving to do better—for ourselves, our teams, and our customers.
• Adaptive & Agile: We embrace change, move fast, and use it as our next advantage in creating innovative solutions for pets and their families.
• Stronger as a Pack: Collaboration is at the heart of how we work. We help each other win, because we know exceptional teams build something greater than any one of us could alone