The Social Media Manager role oversees execution across Blink’s owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands-on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.
Key job responsibilities
Social Channel Development & Execution
- Lead day to day operations of organic social media channels
- Identify and optimize platform-specific content strategies for maximum reach and engagement
- Lead competitive analysis and trend monitoring across social landscape
- Define and track KPIs for measuring social media effectiveness
Content Creation & Management
- Manage content calendar development, scheduling, and publishing across all platforms
- Lead development of platform-specific organic content (text, image, video, stories)
- Support content development and strategy for social commerce channels, including TikTok Lives and TikTok Shop, in partnership with sales teams
- Ensure consistent brand voice and messaging across all content
- Support external vendor content creation and planning
- Drive creative innovation and best practices across platforms
Community Engagement
- Develop and execute comprehensive community management strategy across Instagram, TikTok, YouTube, and Facebook
- Lead day-to-day community engagement leveraging AI-powered response suggestions and sentiment monitoring
- Identify and create engagement opportunities through proactive community outreach
- Build and maintain relationships with key community members and brand advocates
- Monitor and optimize community health metrics and engagement rates
Analytics & Performance Optimization
- Develop and maintain reporting frameworks, enhancing and iterating with AI
- Monitor and analyze organic social media performance metrics
- Provide actionable insights and optimization recommendations
- Use AI-powered social listening tools to track brand sentiment and conversations
- Present strategic findings and recommendations to leadership
Cross-Functional Leadership
- Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales
- Collaborate with sales and customer service for social support initiatives
- Guide content strategy across teams and channels
- Mentor team members on social best practices and execution
- Drive alignment across stakeholders and workstreams
Basic Qualifications
- 4+ years of marketing experience
- Experience using data and metrics to drive actionable insights at scale
- Experience coordinating cross-functional inputs, meeting deadlines, and effectively managing competing priorities
- Proven track record of growing social channels and driving measurable business outcomes
- Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation
- Experience with social media management platforms, analytics tools, and AI-powered marketing technologies
- Strong understanding of platform algorithms, trend spotting, content optimization, and community building
Preferred Qualifications
- Track record of process innovation and efficiency improvements through technology adoption
- Familiarity with generative AI platforms for marketing applications
- Background in A/B testing and performance experimentation