At Lems Shoes, our philosophy is simple: shoes should be designed around the foot. We create minimalist, zero-drop footwear that fits the foot’s natural anatomy and lets you move like you’re wearing nothing at all. We focus on building sustainable, thoughtfully designed shoes that put the foot above all else.
We’re a small, close-knit team based in Boulder, CO. Our culture is passionate and curious, with a genuine love for the products we make and the community we serve. Ideas travel fast here, and the work you do directly contributes to our success. We work hard, have fun doing it, and are looking for people who share that energy.
Position Overview:
We are looking for a seasoned Performance Marketing Manager to own Lems Shoes’ paid digital advertising across all major platforms. Reporting to the Creative Director, this role manages day-to-day campaign execution across a $3–5M annual ad spend budget, with a sharp focus on customer acquisition, ROAS optimization, and supporting the brand’s continued growth. This is a full-time, salaried, Colorado based role.
The ideal candidate is a proven performance marketer who brings deep platform expertise, a sharp analytical mind, and a track record of scaling paid media for D2C brands. You lead with data, dig deep into performance metrics, and use insights to drive every campaign decision , while partnering closely with the marketing team to align on creative direction, messaging, and what it takes to make an ad truly perform.
Essential Job Functions:
- Build, launch, and manage paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and other relevant platforms
- Own day-to-day campaign operations including audience targeting, bid strategies, budget pacing, and A/B testing
- Monitor and optimize campaigns continuously to meet KPI targets including ROAS, CPA, CTR, and conversion rate
- Manage a $3–5M annual ad budget with accuracy, ensuring spend is on pace and allocated effectively across channels
- Develop and execute a full-funnel paid media strategy aligned with seasonal launches, product drops, and brand initiatives
- Analyze campaign performance data and deliver clear, actionable weekly and monthly reporting to the Creative Director
- Identify trends, opportunities, and areas of underperformance and make data-backed recommendations
- Partner closely with the Creative Director and design team to brief, test, and iterate on ad creative, including static, video, and UGC formats
- Contribute creative instincts and performance insights to guide what content gets made and how it’s positioned
- Conduct ongoing creative testing to identify winning concepts and scale what works
- Manage and maintain ad platform pixels, UTM structures, and conversion tracking in coordination with external web development partners
- Utilize analytics and attribution tools (Google Analytics, Triple Whale, Northbeam, or similar) to build a clear picture of channel performance
- Stay current on platform algorithm changes, new ad formats, and D2C industry trends
- Perform additional duties as needed in support of team and company goals
Qualifications:
- E-commerce or D2C experience is required
- 5+ years of hands-on paid digital advertising experience in D2C e-commerce or retail
- Demonstrated experience managing $3M+ in annual ad spend across Meta and Google platforms
- Proficiency in Meta Ads Manager, Google Ads, and Google Analytics
- Strong analytical skills with the ability to translate data into clear decisions and recommendations
- Solid understanding of e-commerce KPIs, conversion funnels, and customer lifetime value
- Experience with TikTok Ads or YouTube advertising preferred
- Familiarity with MMP/attribution tools such as Triple Whale, Northbeam, or similar preferred
- Experience with Shopify-based e-commerce environments preferred
- Basic working knowledge of Google Tag Manager a plus
- Excellent organizational skills and ability to manage multiple campaigns and priorities simultaneously
- A collaborative, solutions-oriented communicator who thrives in a small, fast-moving team
- A passion for or curiosity about minimalist/zero-drop footwear is a strong plus
Compensation & Benefits:
Pay
Salary, exempt
$100,000–$120,000/year
Bonus eligible
Schedule
Full-time, 35–40 hrs/week
Mon–Fri, 8:00 AM – 4:00 PM
Location
Colorado based
Health Insurance
Medical, dental & vision
Eligible 1st of month following hire date
401(k)
Available after 90-day waiting period
Time Off
Flexible PTO
+ Paid holidays and paid sick time