The Social Media Trading Manager is a role with our US In-House Media team, supporting the US business within our North America division and will be responsible for the implementation of our digital media strategies. As a US Social Media Trading Manager, you will be a collaborative and courageous leader whose primary focus will be helping to execute social media campaigns for the business, inclusive of audience & inventory strategy and ongoing campaign optimizations that deliver on the intended goals & objectives for the investment.
As the Beauty Care Social Trading Manager, you will:
- Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels.
- Monitor campaign pacing and manage delivery and performance in line with Brand KPIs, goals, and objectives making ongoing campaign optimization recommendations.
- Measure impact of campaigns using quantitative and qualitative metrics.
- Share pacing and performance updates and resulting recommendations with the team on a weekly basis.
- Present campaign recaps and insights to strategic planners and brand teams.
- Fully understand the category media model and media plans and the role of Social campaigns within those. Learn and contribute to the category’s overarching Social strategy.
- Work with category media team and agencies to ensure buys are input properly in Prisma and trafficking is completed accurately. QA campaigns and flag any issues.
- Keep regular and detailed optimization notes and campaign insights – identify opportunities for cross-tactic optimization (shifts).
- Maintain partner relationships, keep up to date on platform updates, bugs, trainings and raise issues or areas of opportunity for improvement within Social capabilities.
- Collaborate on planning, strategy and capabilities with the full media team. Work with the team on experiments to continuously improve and evolve Social approach.
- Be a Social expert and thought leader for the team. Understand latest developments in digital media from meeting with suppliers, industry news, etc.
- Understand and implement data strategy for targeting in partnership with the team. Keep up to date on targeting capabilities and available data.
- Troubleshoot platform, campaign, and Ad Ops issues and solve technical blockers
- Work with A&I and rest of the media team to develop dashboards and reporting capabilities.
- Train other team members in various parts of social campaign strategy, management and analytics.
Job Qualifications
- 3-5 years of experience executing holistic paid digital media campaigns in social media platforms Meta, TikTok, Snapchat, Pinterest, Reddit (Facebook Blueprint Certification a plus)
- Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
- Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
- Understanding of analytics tools (e.g., Google Analytics)
- Proficient in Microsoft Office
Starting Pay/Salary Range: $85,000 – $122,200
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.