Your Mission
As a Growth Marketing Lead, you own the strategic and relationship outcomes for 8 elite client accounts—brands with 100K to 60M followers and $2M–$5B+ in annual revenue.
Your job is to turn their audience attention into predictable revenue through world-class DM funnel strategy, AI-enabled execution, and disciplined pod leadership.
You create clarity, certainty, and measurable business impact.
Reports To: Head of Client Success & Agency Ops: Anissa
Accountabilities
1) Strategy for Education/Information Business Models
Outcome
- Hit weekly key performance indicators for organic and paid direct message funnels.
- Drive $30,000 or more in monthly revenue per client that is clearly tracked to our work.
- Meet activation goals: first funnel live in 7–10 business days, revenue tracking by the first launch, six-month and twelve-month retention met.
How you deliver
- Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches.
- Submit complete campaign briefs before work begins.
- Watch revenue performance and adjust the funnel plan when needed.
- Send weekly insights and recommendations based on results (all stats are automated and managed by the tech team.)
- Lead the client relationship and give clear, confident guidance.
- Celebrate client wins weekly in Slack in internal team channel and in client channels.
- Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients.
2) Instagram Content Strategy
Outcome
- Advise on Instagram content that grows audience and drives sales with an even split each week between reach content and buyer content.
- Support weekly key performance indicators by guiding organic and paid direct message entry points with what is working on Instagram and across our clients.
- Build trust with clear and proactive recommendations on content priorities and results.
How you deliver
- Research trends on Instagram and across clients. Ideate and advise on topics, hooks, and formats that feed the funnels.
- Do not plan or publish content. Give guidance and priorities for the client’s team to execute.
- Run weekly feedback loops: review the client’s content, show which funnels get the most views, show which funnels get the most customers, and recommend an even split between the two.
- Keep copy and technical work aligned through clear, asynchronous updates.
- Hold high quality standards for builds, data, and copy.
What You Do NOT Do
- Build inside ManyChat, Make, Zapier, or client CRMs.
- (You may search/view data; pod handles execution.)
AI Expectations (Consolidated Section)
We use custom AI-powered tools across Slack, Airtable, QA, reporting, campaign planning, and funnel optimization.
You must:
- Be highly comfortable using AI in your daily workflow.
- Proactively suggest new AI use cases that remove repetitive work.
- Leverage AI to accelerate strategy, analysis, QA, and communication.
- Help refine internal AI tools through ongoing feedback.
AI is a core competency of this role, not a “nice to have.”
RequirementsSkills & Experience
- 3-5+ years of interfacing with multiple clients directly.
- 3–5+ years working with creator-led / content-led businesses, and managing:
- Info product / education models
- Digital marketing funnels
- Launch strategy, lead generation, content-driven sales
- Strong understanding of:
- Instagram organic content fundamentals
- Funnels, webinars, organic content systems
- Email + landing page platforms
- Paid media fundamentals
- Instagram/Facebook culture, behavior, and trends
- Strong communication and decision-making under pressure.
- Experience managing high-profile clients.
Behaviors & Character (Aligned With School of Bots Values)
- Relentless Resourcefulness: You unblock yourself and anticipate needs.
- Competitive Greatness: You execute like the top 1% every day.
- Protect the System: You uphold boundaries, SOPs, and standards.
- Client Success Is Our Success: You think in outcomes, not tasks.
Compensation & Benefits
- Base plus up to $20k performance bonus (paid quarterly)
- If in the USA: 401(k) with 4% employer match
- Flexible PTO + winter break + 5 holidays
- Remote, async-first (EST)
- $3,000 annual learning budget
- Annual Company Retreat
Success in This Role Looks Like
- Maintain our average client result of tripling Instagram-attributed revenue within 90 days.
- Maintain our average client retention of 12 months.
- Clients stay long-term (6–12+ months) with high confidence.
- Pod executes with clarity, autonomy, and speed.
- You are “impossible to misunderstand” in internal and client communications.