Georgia Institute of Technology
The marketing manager position l lead the marketing efforts for the Enterprise Innovation Institute (EI2) Global unit.
- Be responsible for developing the strategy and delivering on the execution of the individual program marketing plans.
- Conduct market research and analysis and establishes data management and tracking systems to improve the unit’s marketing efforts.
- Analyze marketing data, track campaign performance, and provide regular reports including proficiency in tools like Google Analytics, marketing automation platforms, or data visualization tools.
- Initiate and implement direct outreach marketing efforts to potential external customers on behalf of the unit’s programs.
- SEO, social media, website revamp, and more.
Preferred Qualifications
Preferred Education: Bachelor’s degree; at least 5-7 years of experience directly related to the duties and responsibilities specified.
Preferred Skills:
- Proven experience in global marketing or multicultural marketing strategies.
- Fluency in Spanish language (reading and writing).
- Experience in Canva (or similar tool), MailChimp (or other email marketing tool), Salesforce (or similar CRM), WordPress, Google Analytics
Additional Information
The Enterprise Innovation Institute, (EI2) is Georgia Tech’s economic development arm, comprised of more than a dozen programs. It is the largest and most comprehensive university-based program of its kind in the United States. Its core focus areas include entrepreneurship and startup development, business and industry growth, ecosystem development, and international outreach.
The EI2 Global (formerly Innovation Ecosystems) helps governments, communities, foundations, entrepreneurs, and small businesses foster value creation by applying innovative ideas, technology, and policy to initiatives focused on economic growth. Areas of expertise include entrepreneurial ecosystem development, business incubation and commercialization, strategic planning, and economic sustainability. Innovation Ecosystems helps clients make the right decisions to manage growth, create jobs, become more competitive, and increase benefits to the residents they serve. Innovation Ecosystems advances technology-led economic development practices at local, regional, national, and international levels by providing internal expertise and connections to Georgia Tech and other industry partners.
To learn more about EI2 and EI2 Global visit: https://innovate.gatech.edu/ and http://grow.gatech.edu/ respectively.
Additional benefits include:
GT benefits include:
- Retirement plan of either Teacher Retirement Plan (TRS) or Optional Retirement Plan (OPS) Retirement Benefits | Human Resources | Georgia Institute of Technology | Atlanta, GA (gatech.edu)
- Medical plan options Your USG Benefits | University System of Georgia
- Vacation (working 100% time)
- Faculty: accrual 14 hours a month (21 days per year, up to 45 days may be carried over at year-end)
- Staff: Less than 5 years: 15 days
- 5-less than 10 years: 18
- 10 or more: 21
- Sick time accrual 8 hours a month (8 days per year, do not expire at year-end)
- 10 paid national holidays (including Juneteenth) plus Thanksgiving includes off Thursday and Friday, and there is entire week of winter break with a campus shut down which includes 5 business days off paid- depending on calendar year might have Christmas or New Year included, if not, those paid holidays as well) this does not count against vacation time.
- After 6 months of full-time employment, eligible for Tuition Assistance Program (TAP)
- After 12 months of full-time employment eligible for Staff Tuition Reimbursement Assistance Program (STRAP)
- Perks at work – discounts available through various businesses.
Enterprise Innovation Institute (EI2) extras:
- Professional Development budget
- Monthly cell phone reimbursement (flat rate of $50 or $75)
- Home Office Internet reimbursement (flat rate of $50)