Balchem Corporation
We are seeking a Digital Marketing Intern to join our dynamic team and assist in various aspects of digital marketing. As a Digital Marketing Intern, you will collaborate closely with our Marketing team members to support the execution of digital promotional efforts across multiple channels. Your responsibilities will include creating high-quality content, managing social media accounts, assisting with email marketing campaigns, and some website management.
Essential Functions
- Assist marketing team with daily administrative tasks.
- Outline, plan, and execute various communication assets, including social media content.
- Maintain digital marketing content calendars and internal project trackers.
- Ensure legal and regulatory reviews for creative materials when necessary.
- Support website development projects, including content creation and functionality tests.
- Assist with SEO and PPC activities on web and social media platforms.
- Contribute to campaign planning and execution.
- Research and implement new digital software and tools.
- Participate in meetings and brainstorming sessions with internal and external partners.
- Collect quantitative and qualitative data from marketing campaigns for leadership reports.
- Conduct market analysis, competitor research, and trend examination.
- Perform additional duties as assigned.
Social Media Management
- Create creative content for social media posts (written and visual).
- Update social media accounts using HootSuite.
- Monitor and maintain social media profiles (LinkedIn, Facebook, Instagram, YouTube).
- Drive engagement and respond to customer comments/questions.
- Develop strategies to increase our social media presence
Website
- Write website content in collaboration with key stakeholders.
- Research and implement SEO/SEM best practices.
- Track and report digital and website analytics.
Email Campaigns
- Execute email marketing initiatives from conception to deployment.
- Create, test, and send email campaigns using Constant Contact.
- Collaborate with key stakeholders for content creation and approval.
- Manage the growth and maintenance of the email database.
- Provide campaign performance metrics and suggest improvements.
Requirements
- Currently a Junior or Senior enrolled in college at an accredited University or completed BA or BS in Marketing, Communications or Business
- Extremely proficient in HootSuite
- Creative writing experience
- Graphic design experience using Adobe creative suite
- Animal Nutrition background a plus
- Attention to detail is a must