Unily
We are looking for an Account-Based Marketing Manager to build and execute tailored programs towards our key accounts. Reporting to our Manager, Demand Generation, you will be responsible for designing, building and executing account-centric efforts that translate into pipeline, driving higher deal size, and faster conversions across the funnel.
An excellent candidate for this role is experienced in building, executing, and measuring account-centric (ABM) programs to multiple personas in an organization. You are a data-driven, deeply collaborative marketer. You enjoy working closely with sales to ensure processes and measurements are aligned to support outcomes. You love the use of the latest technology to enable personalised targeting to individuals across their buying journey.
Main Responsibilities
- Create, define and execute Unily’s approach to Account Based Marketing including success metrics, technologies and programs
- Execute against plan to achieve commercial goals and contribute to revenue
- Provide ongoing reporting, performance metrics, and attainment to goals
- Partner with marketing, sales, product marketing and customer success to build integrated, relevant activities and programs
- Partner with RevOps to evaluate and identify technology requirement gathering and selection
- Cross-functional enablement on tools and campaigns and activities
- Actively seek feedback from stakeholders and drive regular communications and updates to the wider business
Knowledge, Skills and Experience
- 5+ years working within a Demand Generation marketing function (events, digital, performance marketing)
- Minimum 3 years within an ABM role
- Track record of implementing successful, large multi-channel marketing programs
- Strong communication, collaboration and analytical skills
- Experience with ABM platforms, marketing automation tools and CRM platforms
- Highly motivated and strong attention to detail
Why Work for Unily?
In addition to a generous base salary and discretionary company bonus, here are somethings we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun whilst we do it. You won’t find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis, and also recognise that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen, ample parking and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday, Vitality life cover, Aviva pension, life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community. We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
Some other things you should know
This role will operate on a hybrid basis and can be based out of our London or New York office, with 2 days in the officer per week as a minimum to maximise collaboration and cross-functional learning.