Marketing Manager

Job Type: Full Time
Job Location: New York - NY

VERO

VERO is a vertical SaaS platform, designed to mitigate risk, accelerate leasing velocity, and streamline vendor consolidation in the rental real estate workflow. Our cloud-native platform manages the entire process from applicant pre-qualification to lease execution. VERO’s proprietary technology swiftly and accurately verifies critical financial and personal information, fostering trust and confidence in the leasing process for property owners, operators, and applicants alike.

 

Core Values:

  1. Respect & Empathy: Understanding and sharing the feelings of others.
  2. Resolute: Challenging assumptions and constantly seeking understanding.
  3. Customer Obsession: Prioritizing customer needs and delivering urgent solutions.
  4. Passion: Developing innovative solutions to industry challenges.
  5. Execution: Emphasizing clear goals, agility, and measurable outcomes.

Life & Culture:


We cultivate passionate, results-oriented teams with open-minded individuals to foster growth. By democratizing access to information, we encourage idea-sharing and discourage siloed thinking. We work swiftly, diligently, and pay close attention to detail to ensure delightful products.

 

Marketing Team Overview:


The Marketing team at VERO excels in prospecting and engaging leads across various channels to expand VERO’s market share in online leasing. Enthusiastic about product launches, we craft go-to-market strategies to drive awareness and revenue for our cutting-edge leasing platform, with more innovative products on the horizon.

 

Responsibilities:

  • Manage end-to-end marketing initiatives, strategizing, building, and monitoring campaigns across social, email, and other channels.
  • Optimize campaigns for lead generation, particularly on LinkedIn.
  • Track, score, and route inbound marketing leads, regularly analyzing campaign performance.
  • Create content for integrated marketing campaigns, including case studies and landing pages.
  • Expand Vero’s social media presence, focusing on LinkedIn engagement and lead generation.
  • Plan and execute corporate events, trade shows, and webinars.
  • Collaborate cross-functionally to promote events and generate interest.
  • Report to leadership on marketing strategies, results, and recommendations.
  • Collaborate with cross-functional teams to enhance brand visibility in broader marketing initiatives with promotional products and branded merchandise.

Desired Qualifications:

  • 3-5 years of marketing experience.
  • Proven track record in strategizing, building, executing, and iterating marketing campaigns.
  • Proficiency in social media publishing and content management platforms.
  • Strong writing skills tailored to specific audiences and channels.
  • Knowledge of Salesforce and Pardot.
  • Detail-oriented, data-driven, self-starter, and problem solver.
  • Excitement about shaping the future of real estate technology.

Salary Range: $90,000 – $120,000 annually