Regional Marketing Specialist

Job Type: Full Time
Job Location: Atlanta - GA

Fox Rothschild

As part of a Fox Rothschild national marketing and business development team, the Regional Marketing Specialist (RMS) will work with attorneys and leadership in assigned geographies to expand awareness of specific offices in the region, engage the office lawyers with the business community in their city and connect lawyers in those offices to the resources and experience of the entire firm.

 

This position will support offices of varying sizes and activity levels. The Specialist will be based primarily out of Charlotte, Raleigh, Greenville, Atlanta or Dallas; and will travel to the other assigned offices at least 2 times a year.

 

ESSENTIAL FUNCTIONS:

  • Responsible for the infusion of strategic thinking in completing the marketing plans and office budgets in conjunction with the Office Administrator and Office Managing Partner.
  • Work closely with attorneys in assigned offices to connect them in the local business community, as well as acting as the liaison to the Business Development Managers and their respective practice groups firmwide.
  • Act in concert with the Assistant Director of Media Relations to insure the best local media outlets are identified and leveraged. Research and uncover the business community norms for publications, community engagement, sponsorships, events, organizational memberships, etc. Work with the Marketing events team on local activities.
  • Collaborate with Communications, Events, Marketing Technology and Graphics team members on the coordination of communications, events and technology projects to ensure superb internal and external client service, smart resource allocation and adherence to the firm branding and best practices.
  • Provide strategic advice on specific office integration to the firm to the Business Development & Marketing Department and other administrative offices.
  • Serve as primary local resource and guide for Business Development & Marketing activities for assigned offices while integrating the office to the functional experts in the Business Development & Marketing Department.
  • Liaise with Knowledge Management to procure and analyze competitive intelligence, industry research and corporate information. Assist attorneys in digesting and synthesizing information.

QUALIFICATIONS (EXPERIENCE, KNOWLEDGE, SKILLS AND ABILITIES):

Education:

  • Bachelor’s degree is required, preferably in communications, marketing or related field.

Experience:

  • Minimum of three years of experience, preferably in the legal industry or in professional services marketing.

Knowledge, Skills, & Abilities:

  • The successful candidate will be a seasoned marketing and business development professional with experience in a professional services industry.
  • Strong presentation skills and the ability to establish credibility quickly are required.
  • Demonstrated ability to work with individuals at all levels across the firm as well as within the Marketing Department team.
  • Ability to develop healthy, productive professional relationships across geographies is desired.
  • Must possess the ability to think strategically and analytically and communicate effectively with firm leadership and management.
  • Strong writing and critical thinking skills are required as is a healthy client-service orientation.