Circle K

Essential Duties And Responsibilities

• Assist in executing annual marketing plan including budget, strategy, tactics, and media plan.
• Assist in the creation and implementation of brand marketing campaign and advertising.
• Help develop marketing programs for proprietary product lines in conjunction with Food Service Managers.
• Manage GSP inventory portal backstock and inventory portal sign orders.
• Assist in managing category marketing programs ensuring alignment with the company’s overall marketing strategies.
• Assist in managing local store marketing development ensuring alignment with company’s overall marketing strategies.
• Develop co-promotional activity with suppliers and vendors for social media and digital platforms.
• Consult on in-store retail décor and design.
• Research industry competitive activities, strategies, and trends.
• Assist in managing advertising agency relationship including writing communication briefs for all promotional activities, ensuring deadlines are met, and corporate objectives are achieved.
• Analysis of brand campaign efforts for effectiveness activity/ROI.
• Work with brand manager on marketing programs
• Develop social media strategies and promotions
• Work directly with ad agencies and social media influencers to promote marketing programs online
• Develop monthly sales planner with GSP
• Investigate and rollout new social media platforms to promote on (i.e. tik tok, snapchat)
• Capture social media content and edit social media videos
• Report on the success of social media programs and provide bi-monthly updates to field on social media programs

Qualifications

• Basic knowledge in video editing and content creation
• Proven ability to develop, communication, and implement strategic plans.
• Strong written, verbal, and presentation skills.