Uqora
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We’re committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.
As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you’ll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you’ll benefit from Pharmavite’s extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.
The Role
Uqora is seeking an experienced and visionary Director, Brand Marketing to lead brand marketing strategy and initiatives. The Director, Brand Marketing will be a brand champion responsible for developing and executing consumer marketing strategies to build brand awareness, enhance brand equity and drive customer engagement + action. This role requires a combination of strategic thinking, creativity, and a deep understanding of consumer behavior and market trends.
Key Responsibilities
- Brand Strategy Development:Develop and execute brand marketing strategies aligned to Uqora’s business objectives and brand identity.
- Brand Positioning and Messaging: Define and articulate Uqora’s brand positioning, value proposition and messaging architecture, ensuring consistency across all channels and touchpoints ensuring Uqora shows up in an ownable and memorable way.
- Integrated Marketing Campaign Development: Conceptualize and execute integrated marketing campaigns hooked on key consumer insights to effectively communicate Uqora and the product & experience benefits to consumers across the omnichannel.
- Product Launch Leadership: Drive the successful introduction of Uqora new products to market. Responsible for orchestrating all aspects of the product launch process, partnering internally with project management and leading a cross-functional team.
- Team Leadership & Cross-Functional Leadership: Lead and mentor a high performance team of brand marketing professionals fostering a culture of creativity, collaboration, and continuous improvement. Lead cross-functionally across a variety of stakeholders such as operations, customer success, finance, retention, innovation and more to support our brand marketing priorities and initiatives.
- Content Strategy: Develop and oversee content strategy and creation across a variety of channels and mediums, including digital, social media, email, print, retail, DTC, Healthcare provider, and more. As a seasoned story-teller, engage and educate consumers and healthcare professionals about Uqora, Uro-gynecological health, and our solutions. Engage experts, including our Medical Advisory panel, to support our content strategy.
- Market Research & Insights: Conduct market research, consumer insights, plus category and competitive analysis to inform brand strategy and identify growth opportunities.
- Campaign & Product Launch Performance Analysis: Define, monitor, and analyze key performance metrics related to advertising campaigns, product launches, and content strategy. Provide insights, recommendations, and use insights and analysis to continuously improve brand marketing efforts.
Qualifications
- Minimum 10-12+ years of experience in brand & creative marketing, with a proven track record of developing and implementing successful brand strategies and campaigns
- Strong leadership and management skills, with experience leading and inspiring cross-functional teams
- Strategic thinker with a creative mindset and passion for storytelling
- Deep understanding of brand building and the creative process
- Excellent written, verbal, and visual communication skills
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
- Experience in health and wellness industry a plus
- Bachelor’s Degree Required
Preferred
- Experience working on disruptive consumer brands in CPG, health, and wellness
- Experience scaling brands across variety of stages, start-up to mid-stage and beyond
- Master’s degree preferred
Additional requirements
- Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
- Strong interest in health & wellness and interest in Uqora’s mission
Compensation and Benefit
- We are committed to meeting the needs of our employees and their families with a Total Rewards package that’s as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being — as well as peace of mind. These rewards — plus our new recognition program — ensure employees feel supported both at work and home. This package includes:
Annual Pay Range: $143,800-$180,000 per year.
(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)
- Annual performance bonus
- Flexible PTO policy
- 11 paid holidays per year
- Medical, Dental, Vision benefits with generous employer contribution
- Health and Dependent Care HSA/FSA
- 401K with employer match
- Pet Insurance
- Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made
- Parental Leave Policy for employees with 1 year+ of service
- New Hire office stipend
- Training and Development opportunities