ShipERP

ShipERP, a leading multi-carrier shipping software provider, is dedicated to fostering digital supply chain transformation for companies, from privately held businesses to large, global enterprises. ShipERP’s flagship product delivers multi-carrier rate shopping, tracking, and proof of delivery for streamlined business processes and a strong return on investment. With extensive supply chain expertise, ShipERP has helped clients streamline their business processes and eliminate inefficiencies. Our best-in-class services team are implementation experts with 15+ years of experience in logistics execution and transportation, with an emphasis in parcel shipping technology.

Responsibilities

• Develop and implement comprehensive marketing plans to increase brand awareness and generate leads.
• Conduct market research and competitor analysis to identify opportunities for product positioning and differentiation.
• Create compelling content including blog posts, whitepapers, case studies, and social media content to engage target audiences.
• Manage and optimize digital marketing campaigns across various channels, including PPC advertising, email marketing, and social media.
• Collaborate with the sales team to develop effective sales enablement materials and support their efforts in reaching revenue targets.
• Help in organizing and coordinating company events, such as conferences and trade shows.
• Track and analyze key marketing metrics to evaluate the effectiveness of campaigns and make data-driven decisions.
• Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain competitive and innovative.
• Complete ad-hoc assignments as needed.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 1+ years experience in a marketing or similar role.
• Proven experience in developing and executing successful marketing campaigns.
• Proficiency in digital marketing tools such as Google Analytics, SEO tools, and social media management platforms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with the computer software industry is a plus.