Digital Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Summit - NJ

Eclaro

Be part of a company that delivers life-changing healthcare solutions. Eclaro is looking for a Digital Marketing Specialist for our client in Summit, NJ.

Eclaro’s client is a leader in the Biopharmaceutical Industry, providing quality, innovative, and affordable medicines that make a difference in the lives of patients all over the world. If you’re up to the challenge, then take a chance at this rewarding opportunity!

Position Overview:

  • As the Manager, Omnichannel Strategy, will be responsible for the support of the strategic approach, execution details, and measurement of omnichannel marketing and media plans for a Client Hematology brand.
  • Will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy.
  • This role requires extensive internal matrix collaboration (Production, Brand, Omnichannel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • Consultant for this position should have experience in DTC digital marketing within the Rx pharmaceutical category.
  • Launch and category experience is a plus.
  • This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.

Responsibilities:

  • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
  • Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
  • Supports cross-functional matrix structure to pull through digital brand campaigns, tactics and programs – driving operational effectiveness, business impact and meet objectives.
  • Leverage standards and best practices to drive customer engagement for the business, examples include and are not limited to CTV, OLV, Display, CRM, websites, E-Mail, Social Media, and Search Engine Marketing.
  • Support the execution of the engagement plan for the brand.
  • Contribute DTC engagement recommendations based upon customer insights and brand strategy.
  • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
  • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, E-Mail, social media, SEO / SEM, etc.).
  • Partner with the digital agencies media partners and Client Production team to define project scope, costs, timelines, and deliverables.
  • Lead pull through digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
  • Provide support and coverage to team on several areas of business.

Qualifications:

  • Demonstrate ability to track and manage annual digital program and media budgets.
  • Bachelor’s Degree with minimum 1-3 years industry, (pharmaceutical / biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing is required.
  • Experience leading digital engagement, channel and analytics activities.
  • Proven ability in managing digital agencies, partners, and cross-functional support teams.
  • Competence in developing, evaluating, and activating DTC media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Product launch and / or Oncology / Hematology / Rare diseases experience a plus.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, Workfront, Veeva CRM.

If hired, you will enjoy the following Eclaro Benefits:

  • 401k Retirement Savings Plan administered by Merrill Lynch
  • Commuter Check Pretax Commuter Benefits
  • Eligibility to purchase Medical, Dental & Vision Insurance through Eclaro

 

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