Marketing Manager

Job Category: Digital Marketing Manager
Job Type: Full Time
Job Location: Danbury - CT

PlusMedia

We are a dynamic advertising agency known for our innovative marketing strategies and creative prowess. As an integral part of PlusMedia (found at plusme.com), our agency collaborates closely with a network of industry experts and visionaries to deliver exceptional solutions that redefine the advertising landscape. PlusMedia stands as a leading platform, renowned for its commitment to driving impactful marketing campaigns and harnessing the power of creativity to elevate brands globally. Our agency operates within this ecosystem, leveraging expertise, insights, and a collaborative spirit to offer unparalleled marketing solutions to our diverse clientele.

 

Position Overview:

 

As a Marketing Manager at our agency, you will play a pivotal role in elevating our brand and services within the competitive advertising landscape. The ideal candidate will possess 3-5 years of experience in marketing a services-based business, preferably within a marketing or communications services firm.

 

Key Responsibilities

  • Social Media Mastery: Lead the management of our social media channels, particularly LinkedIn, crafting compelling content and strategies to engage our audience and drive brand awareness.
  • Email Campaign Expertise: Deploy and curate impactful email newsletters, manage our newsletter database, and execute targeted email campaigns to nurture leads and foster client relationships.
  • PR & Thought Leadership: Drive our public relations efforts by drafting press releases, managing award submissions, and creating thought-provoking content that positions us as industry leaders.
  • Content Ideation & Execution: Spearhead the ideation, creation, and execution of content marketing initiatives, including thought leadership content, articles, blogs, and whitepapers that resonate with our target audience.
  • Campaign Collaboration: Collaborate closely with in-house or vendor teams to ideate, develop, and execute creative and paid media campaigns aligning with our business objectives.
  • Strategic Innovator: Proactively generate and implement marketing strategies, leveraging your industry knowledge and fluency in marketing terminologies to accelerate our agency’s growth.

Desirable Skills and Qualities:

  • Analytical Skills: Ability to analyze marketing data, metrics, and KPIs to assess campaign performance and make data-driven decisions.
  • Creativity: Strong creative thinking and problem-solving skills to develop innovative marketing strategies and campaigns.
  • Project Management: Proven ability to manage multiple projects simultaneously, meet deadlines, and work efficiently under pressure.
  • Adaptability: Flexibility to adapt to changing priorities and willingness to learn and implement new marketing techniques and technologies.
  • Collaboration: Experience working collaboratively with cross-functional teams, external vendors, and agencies to achieve marketing goals.
  • Attention to Detail: Strong attention to detail in all aspects of marketing campaigns, from content creation to campaign execution.
  • Presentation Skills: Ability to present ideas, strategies, and campaign results effectively to stakeholders, clients, or team members.

Requirements:

  • Bachelor’s degree in marketing, Communications, or a related field.
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Google Analytics).
  • Experience in SEO/SEM principles, managing paid advertising campaigns, and optimizing online content.
  • Knowledge of graphic design principles and experience working with design software (Adobe Creative Suite) is advantageous.
  • Certifications or continued education in marketing-related fields are beneficial.
  • A portfolio showcasing successful marketing campaigns, content creation, and thought leadership initiatives is highly valued.

Compensation details: 65000-85000 Yearly Salary

 

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