Newport Healthcare

The Marketing Coordinator is an external-facing, key member of the marketing team who manages and produces branding requests from operators and other internal departments, as well as supports the Manager/Director with marketing campaign support. The Marketing Coordinator acts as a liaison between the marketing department, company leadership, and vendors, as needed, acting as a key point of contact.

Essential Duties

• Act as point of contact for internal departments and project manage requests that may come from Alumni, Facility Operators, HR, Internal Communications, and Payer Relations to deliver branding and marketing requests.
• Research, launch, and assist in analyzing advertising opportunities to test new marketing campaigns that meet Key Performance Indicators and generate leads.
• Manage the national and regional marketing events for our various audiences including, but not limited to, parents and professionals.
• Support content development for all marketing campaigns including, but not limited to, advertisings, email marketing, and social media.
• Manage the opening of new facilities and act as point of contact for in-field operator needs.
• Execute SEO (Search Engine Optimization) strategy via publishing and writing of web copy, ensuring UX (User Experience) strategy is adhered to when publishing, interfacing with WordPress, and other platforms as needed to carry out task.
• Manage vendor relationships as it relates to operator needs such as mailing and printing.
• Produce the marketing campaign reporting and analyzing.
• Strategize and problem solve to handle day-to-day requests with autonomy and initiative.

Qualifications

• Bachelor’s degree in Communications, Marketing, or related field required.
• Minimum two (2) years’ of experience in Communications, Marketing, or related field with a strong sense of branding, messaging, content proliferation, and a keen eye for detail required.
• Proficient in MS Office Suite including Excel reporting capabilities; exposure to Newport Healthcare specific systems preferred.
• Proven experience in content development as it relates to brand awareness and SEO strategy with an understanding of UX, digital strategy, basic SEO knowledge, and marketing projects in line with these areas.
• Demonstrated impeccable written, verbal, and communication skills. Must provide content samples.