Sky Systemz
SkyFi is seeking a dynamic Digital Marketing Specialist to join our team. This role will play a pivotal part in shaping our marketing strategy and enhancing our brand identity within the competitive banking industry. The ideal candidate will be a strategic thinker with a talent for market research, content creation, and digital marketing.
Who are we:
Sky Systemz is a different kind of financial technology company at its core. We listen to our customers, we absorb feedback, and based on their wants we further develop our payment software and add new features. Currently, we are developing a next generation payment platform and neobanking service. Our mission is to build software solutions that solve big problems for business verticals that have been overlooked by out of the box business software products—helping our customers grow, save money, and operate more efficiently.
Who are you:
You are a highly motivated individual with experience in marketing and branding. You understand the basic fundamentals of conducting market research and building brand guidelines and are looking for an opportunity to leverage your skills within a rapidly growing company. You aren’t afraid to make decisions and aspire to be in a position of leadership.
Responsibilities include:
Market Research and Insight Gathering:
- Explore the marketplace to better understand the preferences, challenges, and behaviors of business owners from midsize to large companies.
- Observe competitors and industry trends to discover unique value propositions and opportunities within the market.
Brand Cultivation:
- Assist in shaping and refining the bank’s brand identity to connect meaningfully with our target business clientele.
- Craft a compelling value proposition that distinguishes the bank within the competitive landscape.
Marketing Strategy Development:
- Design a holistic marketing strategy encompassing digital, content, event, and direct marketing specifically for business clients.
- Establish clear goals and benchmarks for assessing the success of marketing efforts.
Content and Communication Oversight:
- Guide the production of marketing materials and content, including websites, newsletters, blog entries, and promotional videos that engage our intended audience.
- Coordinate public relations and communication efforts to maintain a consistent and impactful message across all platforms.
Digital Marketing Implementation:
- Execute and oversee digital marketing initiatives, such as SEO, social media, and email campaigns, designed to attract and engage business customers.
- Utilize data analytics to track campaign performance and refine marketing approaches.
Team Guidance and Cooperation:
- Lead and possibly expand a dedicated marketing team as the bank progresses.
- Work in tandem with sales and customer service departments to promote a unified customer journey and gather valuable feedback.
Benefits:
- Competitive salary and performance-based incentives.
- Health, dental, and vision insurance plans.
- Paid business travel expenses.
- Professional development opportunities and ongoing training.
- Collaborative and innovative work environment.
Qualifications
- Bachelor’s degree or equivalent
- Competitive Graphic Design Portfolio
- Strong written, verbal and collaboration skills