Marketing Specialist

Job Category: Digital Marketing Specialist
Job Type: Full Time
Job Location: Leesburg - VA

Loudoun County Government

Loudoun County Parks, Recreation & Community Services (PRCS) is dedicated to connecting all communities through exceptional people, parks, and programs. Our goal is to make Loudoun the community of choice through outstanding experiences while promoting diversity, equity, inclusion, and accessibility. We celebrate the strengths of individuals and collaborate to deliver programs and community services that provide social, personal, economic, and environmental benefits to last a lifetime. Come be a part of something that matters!

Job Summary

Loudoun County Parks, Recreation, and Community Services is seeking a creative, detail-oriented, and motivated Marketing Specialist to be a member of the Marketing and Programs team. The successful candidate executes marketing, communications, community outreach/engagement, and/or other activities within the field of marketing and communications to create an informed and engaged public.

Essential Job Functions

  • Facilitates the implementation of the Department’s marketing strategy, which involves creating print and digital content as well as managing paid advertising efforts.
  • The role entails the establishment of a weekly schedule for communication activities, the production of authentic digital content such as graphics and logos, and the design of materials for the Department’s programs and events.
  • Enhances the brand identities of the Department and County to further marketing, programming, and communication goals.
  • Provides support to the staff in producing diverse graphic design content, which encompasses print and digital communications, video and photography, signage, logos, promotional products, and special projects.
  • Manages publicity strategies for programs, activities, events, and services; ensures uniformity in publicity and program promotions, as well as the distribution of posters, flyers, and promotional materials throughout various divisions, programs, and service areas within the Department.
  • In order to raise public awareness about programs and the benefits they offer, community education and outreach activities are conducted. Furthermore, the organization identifies appropriate methods and venues to effectively share information about programs and activities.
  • Offers courteous and timely customer service to County personnel, vendors, community members, and others; guides customers to the appropriate staff members; answers inquiries about agency/County programs.
  • Acquires and documents designated metrics and accomplishments, conducts comprehensive research and analysis on strategic undertakings, policies, matters, and protocols.
  • Coordinates and manages contracts and contracted vendors.
  • Accomplishes unique projects as delegated, either independently or in cooperation with others.
  • Executes internal and external communications strategies and tactics to keep the public and employees informed about departmental programs and services.
  • The position may involve the performance of specific essential job functions, in addition to any other duties that may be assigned.

Other Possible Tasks

  • To ensure the creation of comprehensive internal and external communications content, collaboration with the interdepartmental communications team, subject matter experts from various departments, and the County’s Public Affairs and Communications team is necessary.
  • Publishes communications to internal and external audiences.
  • Supports community and public meetings as needed.
  • Assists in emergency and crisis communication efforts for the Department, following the guidance of the assigned supervisor; participates in Countrywide emergency communication initiatives when the Emergency Operations Center is fully activated.

Following a successful performance evaluation after 90 days, this position provides the option to work remotely for 1-2 days each week.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field and two (2) years of related work experience; or equivalent combination of education and experience.

Preferred Qualifications

  • Proficiency in utilizing Canva and Adobe Creative Suite.
  • Proficiency in utilizing photography management software (Canto), digital signage software (MVIX), and recreation management software (RecTrac).
  • Proficiency in graphic design, photography, video production, conducting research, writing, and publishing a wide variety of communications.

 

Apply Now