Green Thumb Industries
We are looking for a qualified self-starter to join our rapidly growing eCommerce team as an Email Specialist. This individual will support RISE Dispensary’s CRM Program by leading the configuration, testing, and execution of email communications to our growing audience of customers and RISE Rewards members.
The Email Specialist will own content calendar planning, email configuration, and reporting for 4-5 of our key markets while working closely with Regional Marketing Managers and local buying teams to drive online sales by highlighting promotions, initiatives, and deals in RISE emails. The Email Specialist will proactively identify opportunities to optimize the performance of market email programs through ongoing data analysis, reporting, and consistent testing. This role reports to the Email Marketing Manager and will work alongside one additional Email Strategist along with Web, Marketing, Design, Content, Product, Engineering and BI teams.
- Own the day-to-day configuration, testing, and execution of email marketing communications to RISE customers, patients, and rewards members in 6 – 7 key markets.
- Lead weekly calls with Regional Marketing Managers and local buying teams to understand market priorities, develop content calendars, and review program performance.
- Use Monday.com to manage projects, collaborate with internal creative teams, and provide guidance and feedback on written and designed email assets.
- Collaborate with Merchandising Specialists and Website Manager to ensure cross-channel coordination on national marketing initiatives and market-level promotions.
- Provide regular performance reports to internal and external partners that include data on email opens, clicks, conversion rates, sales, unsubscribes, and more.
- Contribute to quarterly CRM reports and provide detailed, data-driven insights on performance and recommended optimizations in your respective markets.
- Support various strategic programs via one-time and automated email campaigns across the customer lifecycle including promotional, welcome, win-back, post-purchase, loyalty, retention, surveys, and more.
- Act as liaison between the CRM team and brand stakeholders
- Bachelor’s degree or equivalent practical experience
- 2+ years of Email Marketing experience (retail category experience preferred but not required)
- Strong interpersonal skills. This role is highly collaborative with both internal and external partners, so we’re looking for a passionate and agile relationship builder. Someone with experience in account management or client management would be a plus!
- Must have hands-on email service provider experience and be proficient in building marketing campaigns and workflows within HubSpot, MailChimp, Email Studio, or equivalent
- Basic understanding of audience segmentation and basic email marketing KPIs such as open rate, click rate, unsubscribes, bounces, etc.
- A strong attention to detail and commitment to quality assurance and proofreading processes.
- Passion for data and focus on business KPIs, to effectively prioritize projects based on potential business impact
- Strong organizational and time management skills to support juggling day-to-day responsibilities with longer-term projects and urgent projects as-needed. This is a fast-paced, dynamic role.
- Understanding of privacy laws including CAN-SPAM, GDPR, TCPA and other email/SMS compliance regulations a plus.
- Knowledge of Canva, HTML & SQL is a plus, but not required.
- Knowledge of the cannabis industry a plus, but not required.
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved by state badging agency to work in cannabis industry