Antares Audio Technologies (Auto-Tune®)
As a Product Marketing Manager, you will play a crucial role in shaping the future of our new mobile app. As a member of the growth marketing team, you will work closely with the product team to understand user needs, develop go-to-market strategies, and create compelling marketing campaigns. Your data-driven approach will ensure that our product positioning resonates with our target audience and drives user adoption and engagement.
Key Responsibilities:
- Product Collaboration: Partner cross-functionally to understand the product roadmap, user feedback, and feature priorities. Provide market insights and influence product development.
- Go-to-Market Strategy: Develop and execute go-to-market strategies for new features and product launches. Define target audience segments, value propositions, and messaging.
- Marketing Campaigns: Plan and work with our marketing agency to implement campaigns across various channels, including digital marketing, social media, email marketing, and events. Ensure consistency in messaging and branding.
- Content Creation: Develop high-quality content such as blog posts, case studies, videos, and presentations that showcase the benefits and features of our product.
- Data Analysis: Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns. Use data insights to optimize campaigns and drive continuous improvement.
- Competitive Analysis: Stay informed about industry trends, competitor products, and market dynamics. Provide regular updates and recommendations based on competitive analysis.
Qualifications:
- Be creative enough to appreciate ad copy, analytical enough to grasp data science, and technical enough to understand how integration and attribution should work.
- Experience: Minimum of 3-5 years of experience in product marketing, preferably within the creator tools or music technology industries. Experience working with product teams and influencing product development.
- Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Excellent written and verbal communication skills.
- Creativity: Ability to think creatively and develop innovative marketing strategies to engage and grow our user base.
- Team Player: Strong collaboration skills and the ability to work effectively in a cross-functional team environment.